Manager Conversion Optimization

Optimum•Town of Oyster Bay, NY

About The Position

We are seeking a dynamic and results-driven eCommerce Manager to join our Digital Sales team. This key role is responsible for driving strategic efforts to increase gross adds and improve end-to-end customer journeys, ensuring consistency across the upper funnel through the buyflow. The ideal candidate will leverage go-to-market online strategies to align with our marketing and offer strategies, leading merchandising efforts on the website, both in paid and non-paid journeys for our sales team.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
5+ years of experience in conversion optimization, digital marketing, or a similar role.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Experience with website merchandising and e-commerce.
Proficiency with project management tools such as Workfront and JIRA.
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
Knowledge of A/B testing methodologies and web analytics tools.

Nice To Haves

Experience in the telecommunications industry.
Familiarity with customer journey mapping and experience optimization.
Ability to think strategically and execute methodically.

Responsibilities

Develop and implement strategies and testing opportunities to optimize conversion rates, increase internet gross adds, and hit key business initiatives/goals across all customer segments.
Analyze customer journeys and identify areas for improvement, ensuring a seamless and consistent experience from the upper funnel through purchase.
Lead the merchandising and content strategy of the websites, ensuring alignment and consistency across all touchpoints and business categories
Collaborate with marketing to integrate promotional activities and campaigns.
Submit and manage tickets for website updates, design, and other optimization initiatives.
Coordinate with cross-functional teams including marketing, product, and IT to ensure timely and accurate implementation of optimization projects.
Utilize analytics tools to track and measure the effectiveness of conversion optimization efforts.
Generate regular reports on key performance metrics, providing insights and recommendations for continuous improvement.
Work closely with the marketing team to ensure alignment on messaging and promotional strategies.
Engage with product managers and Studio team to address technical challenges and implement new features that enhance the customer experience.