Conversion & Analytics Manager

KlientBoost

About The Position

This is a senior individual contributor and people manager role responsible for the measurement infrastructure that powers performance across 100+ client accounts. The ideal candidate combines deep technical expertise in conversion tracking and data engineering with the strategic instincts to prioritize high-impact work in a fast-moving agency environment. You will own the BI practice end-to-end — from tag implementation and data architecture to client reporting and team development.

Requirements

Conversion tracking — end-to-end implementation and QA across major ad platforms (Google, Meta, Microsoft, LinkedIn)
Offline conversion tracking — CSV uploads, API-based data ingestion, CRM-to-platform pipelines
Google Tag Manager — container management, custom triggers/variables, consent mode
GA4 — event schema design, data stream configuration, debugging
HubSpot — CRM integration, lead tracking, and ad platform sync
Zapier and equivalent workflow automation tools
Looker Studio — dashboard creation and data source management
BigQuery — working familiarity with querying and data organization for reporting
Project management — ability to triage and execute across multiple high-priority workstreams simultaneously
Team leadership — experience managing full-time employees and contractors across time zones

Nice To Haves

Intermediate to advanced SQL (CTEs, window functions, aggregation)
Experience with AI automation tools (n8n, Make, or similar)
Familiarity with API-based ad platform integrations
Prior experience in a digital or paid media agency setting

Responsibilities

Lead and manage a team of 2–4 employees and contractors, including remote and international resources, providing direction, quality oversight, and professional development
Own online and offline conversion tracking strategy and implementation across Google Ads, Meta, LinkedIn, Microsoft Ads, and other paid channels
Architect and maintain data pipelines and reporting infrastructure to support client measurement needs at scale
Design and manage GA4 configurations, GTM containers, and tagging frameworks across a diverse client portfolio
Oversee offline conversion tracking integrations, including CRM-to-ad-platform data flows via tools like HubSpot and Zapier
Build and maintain client-facing dashboards and performance reports in Looker Studio and BigQuery
Serve as the internal subject matter expert on measurement best practices, consent frameworks, and attribution methodology
Collaborate with account management and paid media teams to scope, prioritize, and deliver BI projects across competing client demands
Evaluate and implement AI-assisted automation to improve operational efficiency and reduce manual effort across the team
Define and document processes, SOPs, and quality standards for the BI function
Track and manage tracking support deliverables and timelines to ensure excellent client experience centered around BI initiatives