Manager, Content

eMoney Advisor, LLC

8d•$89,000 - $120,000

About The Position

The Manager, Content oversees a team of Content Marketing Managers who create, manage, and deliver content within the Marketing department. The Manager, Content also participates in the creation, management, and delivery of these assets. Operating as both writer and editor, this role contributes to the development of all multi-channel marketing content to support the overall marketing strategy. The Manager, Content is responsible for ensuring all content is accurate, on-brand, on-time, and distributed to the proper channels.

Requirements

BA/BS degree in English, Journalism, Public Relations, Communications, or equivalent relevant experience
8+ years’ experience editing and producing multimedia content as part of a creative or marketing team, as well as channel-specific knowledge
Working knowledge of current, effective marketing techniques including SEO is required
Able to create compelling message for targeted personas and journeys
At least 1 year of supervisory experience
Excellent verbal, written, and interpersonal communication skills
Strong editorial skills
Working knowledge and expertise in SEO and GEO, especially in the areas of keyword research and application, strategy, and tracking
Exceptionally organized and detail oriented
Able to work effective across departments to support all aspects of a project
Nimble and able to juggle multiple tasks and keep all content projects moving forward and deadlines met
Team oriented, collaborator, and open minded to ideas, feedback and suggestions that add value
Thrives in a culture of high quality and continuous improvement that values learning, responsibility and commitment

Nice To Haves

Experience working in financial services or technology sectors a plus

Responsibilities

Supervise and manage the content team
Collaborate with marketing leadership to ensure content needs are understood and appropriately prioritized
Develop, edit, and curate digital content for multi-channel experiences including blog posts, video scripts, and infographics
Implement SEO and GEO best practices across the content marketing team
Analyze content performance, web traffic, SEO and GEO to inform ongoing content strategy, present results to leadership
Work in conjunction with VP, Brand Marketing to ensure content, tech stack, production processes, and departmental collaboration align with overall strategy
Ensure all delivered content is categorized and tagged appropriately, and targeted for relevant channels
Develop, maintain, and manage the execution of annual editorial calendar
Assign content responsibilities to support team members and freelancers as necessary, and ensure deadlines are met
Identify opportunities for content usage and promotion across departments
Proofread all content
Monitor emerging trends and propose appropriate content formats for audience and message
Provide expertise and input on the development and execution of the content strategy
Act as a resource and mentor to members of the team