Manager, Content Strategy

WPP Media•New York, NY

1d•Hybrid

About The Position

This is a unique and critical role for a highly motivated individual to serve as an embedded WPP resource directly within Unilever's Hoboken, NJ office. While reporting into WPP's Creative Effectiveness Hub, this individual acts as a pivotal link, bringing WPP's social-first demand generation expertise and advanced content capabilities directly to the client's team. The Creative Effectiveness Hub is the engine behind our content performance. As a cornerstone of our Social-First Demand Generation strategy, this role transforms raw assets into insight-driven, deployment-ready media inputs for Unilever's portfolio. You will assemble, version, modularize, and format content using advanced tech and AI-driven solutions, ensuring creative excellence and operational efficiency at scale within the client environment. Working in close partnership with Unilever's internal Media & Commerce teams, the Hub integrates AI capabilities into workflows, pilots emerging technologies, and leads testing to stay at the forefront of innovation. Through seamless collaboration with Unilever stakeholders and data-driven insights, this role continuously improves creative quality, enabling us to create, test, and optimize content for maximum business impact, all while upholding WPP's processes, standards, and strategic frameworks. Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

Requirements

BA/BS in Marketing, Digital Media, Communications, or related field required
6–8+ years of experience in content strategy, digital marketing, or creative operations, with a strong focus on performance optimization and innovation.
Proven track record in developing platform-specific content strategies and managing complex, cross-functional projects, ideally within a large CPG environment.
Strong understanding of AI-driven content workflows, creative optimization, and analytics.
Expertise in leveraging data and insights to inform strategic decisions.
Strategic mindset with excellent stakeholder management and communication skills, with a demonstrated ability to influence and collaborate effectively in a client-embedded setting.
Exceptional ability to navigate complex organizational structures, balancing client needs and expectations with adherence to agency processes and policies.
Comfort and experience working independently within a client's offices while remaining an integral part of a remote agency team.

Nice To Haves

Master’s degree preferred.
Experience in an agency-client embedded model or a large matrix organization is highly desirable.

Responsibilities

Content Strategy Development:
Define platform-specific content strategies and versioning approaches for Unilever's portfolioto maximize engagement and performance.
Shape toolkits and guidelines for AI-driven creative development across channels, tailored to Unilever's specific needs.
Performance Analysis & Insights:
Analyze creative performance data from Unilever campaignsand deliver actionable insights to improve content effectiveness.
Establish feedback loops to continuously optimize creative development and deployment in partnership with Unilever teams.
Business Partnership & Client Integration:
Act as a strategic partner and primary WPP liaisonto Unilever brand teams, ensuring alignment between content strategies and business objectives.
Collaborate seamlessly with Unilever's internal Social Studio, Media & Commerce teamsto integrate content strategies into broader demand-generation plans.
Serve as the bridge between Unilever's day-to-day needs and WPP's broader capabilities and resources within the Creative Effectiveness Hub.
Innovation & Capability Building (WPP & Unilever):
Pilot new AI tools and processes to enhance content strategy and scalability within the Unilever context.
Stay ahead of industry trends and emerging technologies to maintain leadership in AI-driven content, bringing WPP's cutting-edge approaches directly to the client.
Ensure all content deployment and strategy work adheres to WPP's established processes, best practices, and operational guidelines, even while embedded within the client's offices.