Manager - Content Strategy (Top-of-Funnel)

S&C Electric Company • Chicago, IL

2d • $116,534 - $154,413 • Hybrid

About The Position

As an S&C Electric team member, you’ll work on projects that have real-world impact. You’ll help transform the grid for resilient and reliable power worldwide. S&C has more than a 100-year history of innovation and has been 100% employee-owned since 2012. We continue this legacy as a trusted, forward-thinking leader in the electrical industry. You will advance a safer, more reliable, and more resilient electrical grid. Our products help the grid adapt to severe weather and transition to clean energy. We’re big enough to be a respected industry leader but small enough for you to impact our company directly. Our commitment gives you opportunities to impact on and off the job positively.
Join S&C to make an impact on tomorrow’s energy challenges and become an employee-owner!
Join Our Team as a Manager - Content Strategy (Top-of Funnel)!
This role leads the development of content strategies that drive top-of-funnel engagement, build product awareness, and attract new audiences. The ideal candidate is a strategic storyteller who understands how to position products and solutions in a way that resonates with early-stage buyers and influencers. This role also includes managing a team of content creators and strategists to execute high-impact campaigns.

Requirements

• Bachelor's degree in Communications, Marketing, Journalism, Technical Writing, English, or a related field
• 10+ years of experience in marketing communication, product marketing, or marketing operations. Proven experience working in technically complex industries.
• Knowledge of the English language, including the meaning and spelling of words, rules of composition, and grammar
• Experience and proficiency in proofing and editing content, as well as visual storytelling.
• Expertise in project management and a high proficiency for managing multiple projects simultaneously with a commitment to meeting deadlines.
• High attention to detail with a focus on accuracy
• Proficiency in Microsoft Office including Word, Excel, Publisher, and PowerPoint
• Ability to manage direct reports and coach/edit work for corporate voice, messaging, structure, visuals, and best practices of communications channels.

Nice To Haves

• Previous leadership and B2B experience a plus.
• Marketing Automation experience a plus

Responsibilities

• Develop and execute content strategies that support demand generation and product awareness across digital channels.
• Lead and mentor a team of content strategists and writers to deliver cohesive and engaging content.
• Create educational and thought leadership content including blogs, videos, infographics, social media, and webinars.
• Collaborate with product marketing, subject matter experts, and company leaders to align messaging with buyer pain points and industry trends.
• Contribute to an integrated marketing strategy and own and align the editorial calendar for top-of-funnel initiatives tied to product launches, seasonal campaigns, and audience segments.
• Optimize content for SEO and discoverability to increase organic reach and engagement.
• Track, test, and measure content performance and refine messaging and formats..
• Partner with external agencies, influencers, and analysts to amplify reach and credibility.
• Develop and manage budgets for key product lines
• Commit to understanding the power industry and S&C’s solutions, and apply knowledge of customer challenges and S&C’s unique differentiators
• Build strong partnerships across the Marketing department and with outside vendors
• Maintain regular and punctual attendance
• Attend in-person or virtual meetings as requested or required
• Communicate effectively and respectfully with others
• Other responsibilities as assigned

Benefits

• Health and Welfare Benefits: Medical & Prescription, Dental, Vision, Health Care and Dependent Care Flexible Spending Accounts, , Health Savings Account (HSA), Group Life Insurance, optional Supplemental Life and AD&D Insurance, Wellbeing Resources including Employee Assistance Program and Family Forming Benefits (i.e., Adoption and Fertility support)
• Leave Benefits: Vacation Time, Sick Time, Paid Holidays and Company Shutdown days, Short-Term Disability, Long-Term Disability, Other Leaves, Paid Parental Time and Military Leave
• Retirement Benefits: 401(k) Retirement Savings and Employee Stock Ownership Plan (KSOP) offering traditional and Roth 401(k) options and an Employee Stock Ownership Plan (ESOP) component; KSOP participants can receive annual ESOP company contributions of over 11% of eligible earnings (3% Core, up to 3.5% Match, Variable Periodic).

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees