Manager - Content Strategy (Mid-Funnel)

S&C Electric Company • Chicago, IL

2d • Hybrid

About The Position

As an S&C Electric team member, you’ll work on projects that have real-world impact. You’ll help transform the grid for resilient and reliable power worldwide. S&C has more than a 100-year history of innovation and has been 100% employee-owned since 2012. We continue this legacy as a trusted, forward-thinking leader in the electrical industry. You will advance a safer, more reliable, and more resilient electrical grid. Our products help the grid adapt to severe weather and transition to clean energy. We’re big enough to be a respected industry leader but small enough for you to impact our company directly. Our commitment gives you opportunities to impact on and off the job positively. Join S&C to make an impact on tomorrow’s energy challenges and become an employee-owner!
Join Our Team as a Manager - Content Strategy (Mid-Funnel)! This role focuses on creating content that supports sales conversations, educates customers, and drives conversions. The ideal candidate is a persuasive communicator who can craft content that aligns with buyer needs, sales strategies, and product positioning. The role includes managing a team responsible for producing sales enablement content and collaborating closely with sales and marketing stakeholders.

Requirements

• Bachelor's degree in Communications, Marketing, Journalism, Technical Writing, English, or a related field
• 10+ years of experience in marketing communication, product marketing, or sales enablement.
• Proven experience working in technically complex industries.
• Knowledge of the English language, including the meaning and spelling of words, rules of composition, and grammar
• Experience and proficiency in proofing and editing content, as well as visual storytelling.
• Expertise in project management and a high proficiency for managing multiple projects simultaneously with a commitment to meeting deadlines.
• High attention to detail with a focus on accuracy
• Proficiency in Microsoft Office including Word, Excel, Publisher, and PowerPoint
• Ability to manage direct reports and coach/edit work for corporate voice, messaging, structure, visuals, and best practices of communications channels.

Nice To Haves

• Previous leadership and B2B experience a plus.
• CRM experience a plus

Responsibilities

• Develop and manage content strategies that support mid-funnel engagement and sales enablement.
• Lead and manage a team of content creators focused on sales assets and conversion-oriented materials.
• Create targeted assets such as case studies, product one-pagers, email sequences, and sales presentations.
• Create internal sales tools to educate and upskill sellers.
• Collaborate closely with sales, product marketing, and company leadership to understand buyer personas, common objections, decision criteria, and industry trends.
• Contribute to an integrated marketing strategy and develop a content calendar aligned with campaigns, product launches, and customer journeys.
• Personalize content for different buyer personas and stages of the funnel.
• Support account-based marketing (ABM) initiatives with tailored content packages.
• Track, test, and measure content performance and refine messaging and formats.
• Develop and manage budgets for key product lines
• Commit to understanding the power industry and S&C’s solutions, and apply knowledge of customer challenges and S&C’s unique differentiators
• Build strong partnerships across the Marketing Communications deptartment
• Maintain regular and punctual attendance.
• Attend in-person or virtual meetings as requested or required.
• Communicate effectively and respectfully with others.
• Other responsibilities as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level