Manager, Content Strategist

WPP Media • New York, NY

1d • $60,000 - $140,000 • Hybrid

About The Position

WPP Unite is a bespoke agency-unit built in service of Unilever, operating as one end-to-end strategy, design, and activation powerhouse for media and retail marketing. There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies. The Creative Effectiveness Hub, serves as the engine behind our content performance. This unique embedded role positions you directly within our client's team, acting as a crucial link between WPP's cutting-edge capabilities and the Unilever's strategic objectives. As a cornerstone of the Social-First Demand Generation strategy, you will transform raw assets into insight-driven, deployment-ready media inputs. You will leverage WPP's advanced tech and AI-driven solutions to assemble, version, modularize, and format content, ensuring creative excellence and operational efficiency at scale while directly supporting the client's business needs. Working in close partnership with the Unilever's Media & Commerce teams, you will integrate WPP's AI capabilities into workflows, pilot emerging technologies, and lead testing to stay at the forefront of innovation. Through seamless collaboration with both WPP internal teams and client stakeholders, and leveraging data-driven insights, you will continuously improve creative quality, enabling the creation, testing, and optimization of content for maximum business impact, all while upholding WPP's operational standards and policies. Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

Requirements

• BA/BS in Marketing, Digital Media, Design, or related field required.
• 3–5+ years of experience in digital content deployment, creative adaptation, or production, preferably in an agency or embedded client environment.
• Proficiency in Photoshop, Pencil Pro, and other industry-standard digital content creation tools.
• Strong understanding of social and programmatic content requirements across various platforms.
• Experience working with modular toolkits and versioning strategies for large-scale campaigns.
• Detail-oriented with excellent organizational, communication, and interpersonal skills.
• Proven ability to thrive in an embedded client-facing role, demonstrating strong stakeholder management, adaptability, and the capacity to build trust.
• Understanding of navigating and adhering to WPP internal processes and policies while working diligently within a client's dynamic operational environment.
• Ability to work independently while being a collaborative team player within both WPP and client structures.

Responsibilities

• Content Deployment & Adaptation: Deploy and adapt assets for BSAY (Brand say) and OSAY (Other say) campaigns across social and programmatic channels, directly supporting the client's Skin Cleansing portfolio and integrating seamlessly with their marketing calendars.
• Remix and optimize creative assets for platform-specific requirements while diligently maintaining brand integrity as defined by the client.
• Modular Toolkit Management: Work with WPP's modular content toolkits to enable efficient versioning and personalization for client campaigns.
• Ensure toolkit components are correctly applied and adapted for different formats and placements, aligning with client specifications.
• Digital Content Creation: Utilize tools such as Photoshop, Pencil Pro, and other WPP-approved digital content creation platforms to edit, adapt, and optimize assets.
• Maintain high creative quality standards, and leverage WPP's creative pretesting tools, while ensuring speed and scalability to meet client demands.
• Workflow & Collaboration (Unilever & WPP): Act as a primary liaison, coordinating directly with client brand teams, WPP creative agencies, and media partners to ensure timely delivery of adapted assets.
• Facilitate clear communication and alignment between WPP internal teams and client stakeholders.
• Support trafficking and asset grid management for SCL category campaigns, ensuring all activities adhere strictly to WPP's established processes and policies for content production and delivery.
• Regularly work on-site at the client's Hoboken office to foster deep collaboration and integrate into their daily operations, while following all WPP HR and operational policies.
• Innovation & Continuous Improvement: Identify opportunities to improve deployment processes and leverage WPP's AI tools for automation within the client's workflow.
• Participate in pilots and testing of new content adaptation technologies, aligning innovations with both WPP's strategic goals and the client's evolving needs.

Benefits

• Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees