Manager, Content Marketing

WorkWave

83d • $80,000 - $85,000

About The Position

We are looking for a highly strategic and results-driven Manager, Content Marketing to be the architect of our entire content ecosystem. This is a critical, high-impact role that goes beyond writing; you will own the vision, execution, and optimization of all content designed to educate business owners, accelerate the sales pipeline, and solidify WorkWave's position as the dominant market authority. You will leverage a deep understanding of audience needs, B2B sales cycles, and data analytics to build a robust content program that drives measurable business outcomes.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5-7 years of experience in content strategy, digital marketing, or a related field.
• Proven track record of developing and executing successful content strategies.
• Experience working for B2B SaaS companies is preferred.
• Experience with field service is preferred.
• Deep understanding of the full content lifecycle, from ideation to distribution and analysis.
• Experience with content marketing platforms, specifically those powered by AI.
• Exceptional writing, editing, and verbal communication skills.
• Proven leadership skills and experience in mentoring a team.
• Excellent project management and organizational skills.

Nice To Haves

• A strategic and creative thinker with a passion for storytelling.
• Highly collaborative and an effective communicator.
• Self-motivated and able to work independently.
• Detail-oriented with a strong focus on quality.
• A constant learner who stays ahead of content marketing trends.
• Flexible and open to new tools and processes.

Responsibilities

• Lead content initiatives and mentor junior team members.
• Ensure all content aligns with brand messaging, drives customer engagement, and supports marketing and sales goals.
• Develop and own the end-to-end content strategy, from ideation and planning to distribution and measurement.
• Map out the customer journey and define the content needed at each stage (awareness, consideration, decision, and retention).
• Manage a comprehensive content calendar across all platforms, including blogs, ebooks, video, and whitepapers.
• Manage AI tools and integrate them into the content development process.
• Oversee the content creation process, ensuring all content is high-quality, on-brand, and optimized for SEO and user experience.
• Define and track key performance indicators (KPIs) for content, such as traffic, engagement, lead generation, and conversions.
• Use data analytics to measure content effectiveness and make data-driven decisions to optimize the strategy.
• Research and write original copy and/or edit copy for a wide range of marketing materials including website copy, blog posts, case studies, eBooks, email campaigns, landing pages, whitepapers, and sell sheets.

Benefits

• Health and dental insurance.
• 401k with company match.
• Flexible Time Off policy or generous PTO plan.
• Up to 4 weeks paid bonding leave.
• Tuition reimbursement.
• Robust Employee Assistance Program through TotalCare.
• 24/7 access to virtual medical care with Teladoc.
• Quarterly awards based on peer nominations.
• Regional discounts and perks.
• Opportunities to participate in charitable events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees