Manager, Content Creator

The Gap • Folsom, CA

14d

About The Position

We are looking for a Social Content Creator Manager to lead the charge in developing thumb-stopping, high-performing social content. This role will oversee content creation across platforms, collaborating with in-house teams, external creators, and influencers to bring our brand to life on social. The ideal candidate is equal parts strategist, producer, and creative—someone who understands what makes content viral, drives engagement, and builds brand love in a crowded digital landscape.

Requirements

• A social-first storyteller with 5+ years of experience in social content creation, ideally within fashion, retail, or lifestyle brands.
• Deeply immersed in social culture —you live and breathe TikTok, Instagram, and emerging platforms.
• A hands-on creator —you’re comfortable concepting, scripting, directing, shooting, and even editing when needed.
• A trend-spotter —you have a sixth sense for what’s next and know how to make a brand part of the conversation.
• Data-savvy —comfortable analyzing performance metrics to inform creative decisions.
• Highly organized and adaptable —able to juggle multiple projects in a fast-paced environment.
• Passionate about fashion, style, and cultural storytelling.
• This role can be based in San Francisco or Los Angeles.

Responsibilities

• Own the social content strategy & execution —plan, create, and manage compelling content for TikTok, Instagram (Reels, Stories, Grid), YouTube Shorts, and emerging platforms.
• Support & manage creators —partner with influencer team, UGC creators, and internal teams to ensure a consistent pipeline of fresh, brand-right content.
• Stay ahead of trends —monitor social trends, memes, and cultural moments to capitalize on real-time marketing opportunities.
• Manage social shoots & production —oversee content capture, from concepting to directing and editing, ensuring a cohesive brand aesthetic.
• Analyze & optimize —use insights and performance data to inform content strategy, iterating quickly to improve engagement and effectiveness.
• Work cross-functionally —collaborate with brand marketing, paid media, influencer, creative, and product teams to align content with business goals.
• Test & innovate —push creative boundaries and experiment with new formats, storytelling techniques, and interactive content.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees