(USA) Manager, Communications – Engagement

Walmart • Bentonville, AR

1d • Onsite

About The Position

We are seeking a passionate, strategic, and highly skilled Manager, Driver Communications to lead how we engage, inform, and inspire drivers across the platform. This role sits at the intersection of driver experience, storytelling, and strategic communications, playing a critical role in improving driver satisfaction, reducing churn, and driving adoption of key initiatives. Reporting to the Sr. Manager of Driver Communications & Engagement, this role will lead the development and execution of a mix of driver communication campaigns, engagement events, and deployment while serving as a communications subject‑matter expert for cross‑functional partners. The Driver Communications & Engagement team shapes clear, consistent, and trustworthy communication with drivers throughout their journey. The team designs comprehensive engagement programs, including lifecycle journeys and appreciation campaigns, ensuring timely and relevant messaging across channels. Combining storytelling, engagement strategy, and operational goals, the team collaborates across product, brand, operations, and legal functions. They translate complex information into clear messages while incorporating driver feedback to enhance communication effectiveness. This team plays a vital role in fostering understanding, adoption, and loyalty by delivering high-quality, driver-focused content aligned with business objectives.

Requirements

• 4+ years of experience in communications, marketing, copywriting, or customer/driver engagement roles.
• Strong storytelling and content strategy skills with a passion for improving the driver experience.
• Proven ability to develop and execute strategic, multi‑channel communication plans.
• Excellent copywriting and editing skills with a strong eye for clarity, tone, and brand consistency.
• Experience leading campaigns, events, or engagement initiatives in fast‑paced environments.
• Data‑driven and highly collaborative, with the ability to manage multiple priorities and use insights, KPIs, and digital analytics (e.g., Braze, CMS, web metrics) to drive decisions.
• Bachelor’s degree in Public Relations, Communications, or related field and 2 years’ experience in corporate communications, public relations, or related field OR 4 years’ experience in corporate communications, public relations, or related field.

Nice To Haves

• Developing digital communications or corporate digital media strategies.
• Politics, journalism, or relevant area.
• Supervisory experience or experience leading cross-functional projects.

Responsibilities

• Drive driver engagement, satisfaction, and loyalty through lifecycle‑based strategies and programs.
• Partner cross‑functionally to surface driver insights, address experience gaps, and influence improvements.
• Lead driver‑focused campaigns, events, and appreciation initiatives that increase engagement and retention.
• Create and deploy high‑impact, driver‑facing communications across channels with clarity, consistency, and compliance.
• Act as a communications SME, advising on storytelling, message framing, and channel strategy.
• Execute, measure, and optimize initiatives using data, KPIs, and sentiment to maximize impact and efficiency.

Benefits

• Competitive pay
• Performance-based bonus awards
• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1-10 employees