Manager Commercial Enablement, Global Imaging WHXR

GE HealthCare • Waukesha, WI

3d • $108,000 - $162,000

About The Position

The Manager Commercial Enablement, Global Imaging for our Women’s Health & Xray (WHXR) businesses is responsible for ensuring customer-facing teams have the right tools, training, messaging, and activation support to engage customers effectively and progress opportunities through the funnel. You will partner closely with WHXR Product Marketing, Downstream Marketing, Regional Marketing & Training, Commercial Excellence, VP&I, and field leaders to translate WHXR strategy and market priorities into practical enablement deliverables that drive adoption and commercial impact. You will establish strong feedback loops to continuously improve enablement quality based on field input and performance insights. GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Requirements

• Bachelor’s Degree in Marketing , Business, Communications, Life Sciences, or related field.
• 6+ years of experience in commercial enablement, sales enablement, commercial excellence, downstream marketing, or related commercial roles.
• Demonstrated experience developing commercial tools, messaging, and training resources for complex products.
• Strong project management skills and ability to coordinate across a matrix.
• Strong communication skills and ability to translate complex value into clear field-ready materials.
• Comfort using performance data and field feedback to prioritize improvements.

Nice To Haves

• Experience in diagnostic imaging, capital equipment, or regulated healthcare markets.
• Familiarity with enterprise buying dynamics and multi-stakeholder decision making.
• Experience supporting global portfolios with regional execution.
• Experience applying AI tools to improve content creation and enablement efficiency.
• Experience enabling channel partners/distributors.

Responsibilities

• Own the WHXR commercial enablement plan and execution aligned to the WHXR GTM plan and key sales motions.
• Translate WHXR priorities into clear enablement deliverables that support consistent execution across regions.
• Support multiple commercial roles involved in winning opportunities, including (as applicable): Product Sales Specialists / Regional Modality Leaders (PPS/RML) Strategic account teams / enterprise sellers (IAMs) Inbound/outbound sales teams (BDR/SDR) Channel partners and distributors
• Build and maintain WHXR toolkits aligned to key stages of the buyer journey and opportunity funnel, including: Awareness / first outreach Discovery and qualification Evaluation and differentiation Proposal/value justification Negotiation/closing Adoption, utilization , and expansion
• Ensure enablement assets support funnel progression by opportunity step and address key barriers to conversion.
• In close collaboration with Product Marketing and Clinical marketing deliver and maintain high-quality commercial tools such as: Pitch decks and modular slide libraries Customer-facing one-pagers Messaging guides and talk tracks Competitive battlecards and differentiation tools Objection handling and “why change/why now” guidance
• Ensure tools are consistent with Imaging-level narratives and grounded in evidence and customer value.
• Maintain quality control and versioning to ensure field teams always use current content.
• Support launch readiness and campaign enablement in partnership with WHXR Downstream Marketing, Product Marketing, and Regional Marketing/Training.
• Coordinate enablement deliverables for new product introductions, upgrades, and lifecycle initiatives.
• Ensure commercial teams have clear objection handling and buyer insights a t each stage of the selling funnel
• Establish a structured rhythm with regional teams to gather feedback on enablement effectiveness and evolving needs.
• Create mechanisms to capture Voice of Sales insights and convert them into actionable tool and program updates.
• Support global-to-local execution by providing adaptable toolkits and clear guidance for regional deployment.
• Partner with Commercial Excellence and modality stakeholders to apply win/loss insights to improve competitive positioning, objection handling, differentiation messaging, and value justification tools.
• Use funnel performance data and field feedback to identify where enablement is needed to improve conversion by opportunity stage.
• Drive continuous iteration of enablement tools and programs based on insights and adoption trends.
• Use AI tools to improve enablement speed, responsiveness, and scalability (e.g., first-draft creation, content summarization, talk track variants, localization support).
• Apply team standards and governance for responsible AI usage.
• Identify repeatable AI use cases that reduce cycle time and improve quality.
• Ensure enablement content is organized, accessible, and current within enablement platforms (e.g., Showpad ).
• Monitor content usage and adoption and proactively improve relevance, organization, and findability.
• Support tracking and reporting of enablement adoption metrics.

Benefits

• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.
• GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level