Manager, Campus & Influencer Marketing
About The Position
Oversee post-sale community campaign strategy and execution on digital, experiential, and sampling programs, working closely on first-to-market and VIP brand partnerships in coordination with Community Leadership Strategize, review and approve campaign briefs, materials and guidelines for influencers (including timelines, messaging, and requirements for their scope of work) based on client guidelines Oversee the creation, execution, and vetting of influencer applications, approving target influencers for projects, and conducting outreach and follow-ups as needed Serve as a main point of contact for influencers who participate in campaigns as needed Set and manage community compensation budgets and advise team members on fee negotiation as needed during execution, working cross-departmentally to ensure all influencer compensation is processed properly Create and review community campaign agreements, working cross-departmentally to ensure all legal requirements are met Collaborate cross-departmentally on influencer marketing initiatives and serve as a point of contact for clients, providing best-in-class community marketing counsel specific to brand, target, consumer and marketing objectives as needed Support Community Leadership during the proposal phase of community marketing campaigns, providing key insights, thought starters, and industry expertise to help us win business Support Community Leadership in developing, managing, and nurturing relationships with talent agencies and strategic partners Report and leverage data and analytics to optimize and continuously expand and optimize our processes and offerings, ensuring internal databases and tracking documents are updated with accurate campaign information Help strategize and implement community programming, resources and initiatives relating to community marketing and campaign performance as led by the Community Management team, may include speaking opportunities
Requirements
- Bachelor’s degree (or other college degree) preferred
- 5+years of full-time campaign management/influencer marketing experience, ideally at an agency in client-facing role(s)
- Demonstrated strong interest and knowledge in community-building, influencer marketing, and the college marketing industry as well as a pulse on trends in the space
- Excellent oral, written and verbal communication skills
- Rigorous attention to detail and eye for design
- Superior organizational and time management abilities
Nice To Haves
- Proficiency in social media, particularly TikTok and Instagram, as well as Asana, Canva, Mailchimp, and Google Drive a plus
Responsibilities
- Oversee post-sale community campaign strategy and execution on digital, experiential, and sampling programs, working closely on first-to-market and VIP brand partnerships in coordination with Community Leadership
- Strategize, review and approve campaign briefs, materials and guidelines for influencers (including timelines, messaging, and requirements for their scope of work) based on client guidelines
- Oversee the creation, execution, and vetting of influencer applications, approving target influencers for projects, and conducting outreach and follow-ups as needed
- Serve as a main point of contact for influencers who participate in campaigns as needed
- Set and manage community compensation budgets and advise team members on fee negotiation as needed during execution, working cross-departmentally to ensure all influencer compensation is processed properly
- Create and review community campaign agreements, working cross-departmentally to ensure all legal requirements are met
- Collaborate cross-departmentally on influencer marketing initiatives and serve as a point of contact for clients, providing best-in-class community marketing counsel specific to brand, target, consumer and marketing objectives as needed
- Support Community Leadership during the proposal phase of community marketing campaigns, providing key insights, thought starters, and industry expertise to help us win business
- Support Community Leadership in developing, managing, and nurturing relationships with talent agencies and strategic partners
- Report and leverage data and analytics to optimize and continuously expand and optimize our processes and offerings, ensuring internal databases and tracking documents are updated with accurate campaign information
- Help strategize and implement community programming, resources and initiatives relating to community marketing and campaign performance as led by the Community Management team, may include speaking opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
51-100 employees
