Manager, Campaign Planning and Operations

Thomson Reuters • Ann Arbor, MI

52d

About The Position

We’re hiring a hands-on Marketing leader who will own omni-channel campaign planning and performance for our SafeSend and SurePrep products, while stewarding key marketing operations work. You’ll drive strategy and execution, experimentation, and revenue impact, while forecasting performance, managing budgets, and keeping our lead flow and attribution tight. About the Role: Campaign Planning and Performance Build omni-channel, customer-centric demand generation campaigns (acquisition, cross-sell, upsell) aligned to pipeline and revenue targets. Develop and execute on quarterly campaign plans that meet or exceed funnel goals, working cross-functionally to launch into market Translate segment strategy and customer insights into briefs, calendars, and integrated journeys across email, web, paid media, events, and SDR motions. Own performance forecasting and scenario modeling; set targets, predict outcomes, and align plans to budget and capacity. Foster a culture of experimentation and learning: A/B testing offers, messaging, and channels Turn analytics into action: leverage performance insights to guide actionable optimizations that continually improve performance Present plans, results, optimizations, learnings, and recommendations to marketing, sales leadership, and stakeholders. Manage campaign budget: planning, pacing, and reconciliation, with a focus on strong ROI. Marketing Operations Define lead routing rules, troubleshoot issues, and continuously improve speed-to-lead and quality of lead handoff. Track funnel metrics from lead capture through opportunity close; create dashboards measuring ROI, LTV:CAC, and other KPIs Maintain and refine the attribution framework, ensuring accuracy across marketing channels Orchestrate, document, and refine attribution and reporting processes; act as guardian of data standards and campaign reporting guidelines

Requirements

• Bachelor's degree in marketing-related discipline or equivalent work experience
• 5+ years in marketing planning and campaign strategy, with demonstrated revenue impact
• Highly data-driven, with advanced knowledge of marketing attribution modeling—including building multi-touch attribution frameworks, ROI analysis, and pipeline influence reporting
• Advanced knowledge of marketing automation workflows, lead scoring, and nurture design
• Experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce required)
• Team player with the ability to foster strong relationships across multiple levels and functions within the organization
• Customer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphere
• Comfort with QA and risk ownership
• Excellent verbal and written communication skills
• Strong organizational skills and attention to detail

Responsibilities

• Build omni-channel, customer-centric demand generation campaigns (acquisition, cross-sell, upsell) aligned to pipeline and revenue targets.
• Develop and execute on quarterly campaign plans that meet or exceed funnel goals, working cross-functionally to launch into market
• Translate segment strategy and customer insights into briefs, calendars, and integrated journeys across email, web, paid media, events, and SDR motions.
• Own performance forecasting and scenario modeling; set targets, predict outcomes, and align plans to budget and capacity.
• Foster a culture of experimentation and learning: A/B testing offers, messaging, and channels
• Turn analytics into action: leverage performance insights to guide actionable optimizations that continually improve performance
• Present plans, results, optimizations, learnings, and recommendations to marketing, sales leadership, and stakeholders.
• Manage campaign budget: planning, pacing, and reconciliation, with a focus on strong ROI.
• Define lead routing rules, troubleshoot issues, and continuously improve speed-to-lead and quality of lead handoff.
• Track funnel metrics from lead capture through opportunity close; create dashboards measuring ROI, LTV:CAC, and other KPIs
• Maintain and refine the attribution framework, ensuring accuracy across marketing channels
• Orchestrate, document, and refine attribution and reporting processes; act as guardian of data standards and campaign reporting guidelines

Benefits

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
• In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level