Manager, Campaign Management - Sam's Club MAP

Wal-Mart • Bentonville, AR

39d • $80,000 - $155,000

About The Position

Plan and Improve Campaigns: Manage both managed service and self-service campaigns, including onsite (display and search), offsite (display and video), social media, and in-store. Understand Campaign Tactics: Use upper funnel (brand messaging, call to action) and lower funnel (direct response, conversion) tactics. Strategic Planning: Develop and implement media plans that align with suppliers' marketing adjectives and Sam's Club's overall goals. Measure Success: Define metrics and measure campaign success using internal analytics. Follow Best Practices: Follow MAP's best practices throughout the digital campaign life-cycle, from pre-sale to post-sale. Daily Maintenance: Lead daily campaign maintenance, track status, and answer internal questions. Traffic Campaign Tags: Implement campaign tags across all ad technology environments (onsite, offsite, social media, search). Client Service: Grow relationships with teams through exceptional client service. Campaign QA: Oversee the QA process to ensure accurate implementation, pacing, and performance. Coordinate with Account Manager: Manage the delivery of creative assets, insertion orders, and all relevant documentation for campaign launch. Analytics Partnership: Collaborate with the Analytics team for reporting and insights generation. Client Insights: Provide clients with regular performance updates, optimizations, and new opportunities. Media Partner Collaboration: Ensure accurate platform implementation with media partners. Troubleshooting: Address issues in pre-production and live campaigns. Reporting: Provide campaign wrap-up reports and monthly auditing reports, and manage bill/pay systems when applicable.

Requirements

• Bachelor's Degree in Advertising, Marketing, or a related field.
• 3+ years in bid management, campaign management/optimization, or digital media operations (search, display media, network media buys, social media).
• Experience with inventory forecasting, digital specs/formats, and media math (CPM, CPV, CTR, CPC, ROAS).
• Familiarity with media concepts like viewability, IVT, and brand safety.
• Knowledge of 3rd party platforms such as DoubleVerify, IAS, MOAT, DCM, and Google Ads Manager.
• Proficiency in Excel, including creating pivot tables and analyzing media performance data.
• Experience with media reporting and Doubleclick for Publishers.
• Understanding of traditional and interactive media planning elements.
• Experience with order management systems like Salesforce, Appian, and Tableau.
• Ability to identify risks and manage issues with clients.

Responsibilities

• Manage managed service and self-service campaigns across various channels.
• Utilize upper and lower funnel tactics in campaigns.
• Develop and implement media plans aligned with marketing objectives.
• Define metrics and measure campaign success using internal analytics.
• Follow best practices throughout the digital campaign life-cycle.
• Lead daily campaign maintenance and track status.
• Implement campaign tags across ad technology environments.
• Grow relationships with teams through client service.
• Oversee the QA process for campaign accuracy and performance.
• Coordinate the delivery of creative assets and documentation.
• Collaborate with the Analytics team for reporting and insights.
• Provide clients with performance updates and optimization opportunities.
• Ensure accurate platform implementation with media partners.
• Address issues in pre-production and live campaigns.
• Provide campaign reports and manage bill/pay systems.

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: General Merchandise Retailers
• Number of Employees: 5,001-10,000 employees