Manager, Business Performance Analytics
About The Position
As the Manager, Business Performance Analytics, you will be the business analytics partner for our Big G Cereal brand teams, generating critical insights across consumer, category, and customer data. Your role is to provide a holistic view of in-market business performance, understand the "why" behind the data, identify specific insights on the drivers of performance and develop clear recommendations on the next best action. You will lead and drive holistic in-market business performance analytics, be the expert on different tools, oversee the integration of different in-market data sources, and leverage advanced analytics engines to deliver actionable insights and clear recommendations to the team. You will also be responsible for mentoring and guiding Business Performance Analytics team members, ensuring the team delivers high-quality, impactful insights.
Requirements
- Bachelor’s degree in business, economics, data analytics, or related field
- Deep expertise with syndicated data sources (NielsenIQ, Circana)
- 7+ years of relevant experience, CPG preferred
- Data/analytics enabled with ability to 'connect the dots' and understand holistic performance
- Familiarity with other consumers and customer data sources and analytic platforms and tools (e.g. Circana/NPD, Numerator, 84.51, Tableau/ Power BI)
- Experience presenting to and influencing senior leaders
Nice To Haves
- Previous people or team leadership experience preferred
Responsibilities
- Lead and drive in-market business performance analytics
- Proactively provide weekly, monthly and on-demand clear perspectives and narratives of in-market business performance, synthesizing results and delivering clear insights to the business teams on drivers and recommended actions.
- Lead in-market business, consumer and consumption analytics to assess granular brand performance across channels, customers, regions, consumers and SKUs.
- Provide in-depth understanding of "why" performance drivers across category, consumers, occasions, competition, pricing, distribution, and promotions.
- Ensure consistent use of reliable and accurate data across the operating unit.
- Answer real-time performance questions across the business.
- Deliver "next best action" recommendations
- Deliver strong day to day business partnership to brand management leaders with proactive perspective on changes in- market performance and responsive approach to real time questions.
- Lead the development and delivery of insights that connect the "what" with the "why" to inform strategic decisions using automated dashboards.
- Partner with the Insights & Analytics Director and Business Partners in addition to Marketing leaders to connect the "what" and "why" into a clear "next best action" recommendations.
- Serve as the primary analytics partner to the Operating Unit Business leaders, responding to executive-level requests and proactively delivering insights that inform strategic and operational decisions.
- Present recommendations to brand leadership and influence strategic decision-making.
- Be the expert on tools, data, and analytic enablement
- Cultivate deep expertise in key data sources (e.g., NielsenIQ/Circana syndicated and panel data, Numerator, NPD occasions data, 84.51, etc.) and champion fluency in other Insights & Analytics capabilities (e.g., Strategic Revenue Management, Advanced analytics, and Media measurement).
- Be a partner to central Business Performance Analytics team members to evaluate and recommend new tools and data sources to enhance analytical capabilities
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
5,001-10,000 employees
