Manager, Brand Marketing

MN Vikings Football•Eagan, MN

About The Position

SUMMARY: The Minnesota Vikings are seeking an innovative and results-driven Manager, Brand Marketing to execute key marketing initiatives through strategic project management, media planning and cross-functional collaboration. This role will partner closely with internal and external teams to deliver campaigns that achieve business objectives and engage both core fans and growth audiences. Working alongside the Senior Manager and Director of Brand Marketing, the Brand Marketing Manager will help shape and execute forward-thinking strategies that position the Vikings as a modern, culturally relevant brand.

Requirements

3-5 years of experience in marketing, brand management or related fields—or equivalent experience that demonstrates strong strategic and creative thinking. Background in sports, consumer goods, or agency work is a plus, but not required
Ability to lead and execute integrated campaigns across multiple channels (such as social, digital, audio, and out-of-home) while collaborating with diverse teams and stakeholders
Strong project management skills, with a track record of driving complex initiatives and building productive, cross-functional relationships
Familiarity with media planning principles and an interest in learning best practices to optimize campaign performance
Passion for creating consumer-focused campaigns that deliver impact and resonate in unexpected, meaningful ways
Comfort working with audience insights and data to inform decisions and guide audience-first strategies
Excellent written and verbal communication skills, with a demonstrated ability to present ideas clearly and persuasively
Excellent attention to detail and expert ability to prioritize projects and adapt to evolving timelines
Proven understanding of the business imperative around inclusivity and belonging
Growth mindset, empathy, grit, adaptability and resilience demonstrated through prior experiences

Nice To Haves

Experience leveraging Project Management tools (e.g., Wrike) or ability to learn

Responsibilities

Marketing Project Management & Execution:
Manage and maintain the organization’s integrated marketing calendar, ensuring accuracy and cross-functional alignment with key stakeholders
Serve as the project management lead for high visibility marketing-led initiatives such as the NFL Draft, Schedule Release, Winter Whiteout, keeping projects on task and timeline and delivering on objectives
Work in close partnership with the Senior Manager, Brand Marketing and the Director, Brand Marketing to develop strategic briefs that inspire creative excellence and campaign assets that deliver on defined goals and resonate with key audiences
Lead Brand Marketing team creative request submissions through the organization’s project management system, Wrike
Partner with internal and external stakeholders to maintain a deep understanding of creative and platform best practices across a variety of touchpoints
Support Brand Marketing team on the creation of a new Vikings brand foundation (purpose, positioning, TOV, DNA)
Media Planning Support:
Support Senior Manager, Brand Marketing with media planning to ensure that plans are audience-first, deliver on communication objectives and drive efficiency & effectiveness
Collaborate cross-functionally with internal teams including Creative/Design (True North) and Content (Vikings Entertainment Network) to deliver media-ready assets to the media agency
Track annual spend against all available trade media agreements & additional media buys, ensuring trade requirements are met and that incremental spending stays within budget
In partnership with the media agency, track media results to recommend creative optimizations in real-time
Partner with the Business Strategy & Analytics team to create and disseminate campaign recap decks, highlighting performance and key learnings that could be applied to future projects
Sales & Revenue Support:
Support Revenue departments (Ticketing, Premium Sales, Partnership) in executing marketing plans for key on-sale periods and lead generation campaigns
Serve as the lead Brand Marketing contact for Revenue department
Own and lead meetings with key Revenue department stakeholders, maintaining consistent communication and alignment