Manager, Brand Marketing

TIMEX GROUP USA INC•Shelton, CT

1d•Hybrid

About The Position

The Manager, Brand Marketing is responsible for leading the planning and execution of brand marketing strategies that drive brand equity, consumer engagement, and commercial performance across priority channels and markets. This role serves as a key steward of the brand, translating consumer insights and global brand strategy into compelling campaigns, storytelling, and go-to-market execution. This role operates as a strategic contributor and hands-on leader—owning campaign execution, cross-functional alignment, and day-to-day brand management while supporting longer-term brand vision and growth objectives. The Brand Marketing Manager balances creative thinking with operational discipline to deliver measurable results across brand, product, and channel initiatives.

Requirements

7–10 years of progressive marketing experience, preferably within consumer brands, fashion, accessories, retail, or lifestyle categories
Proven experience executing integrated brand marketing campaigns across digital and offline channels
Strong understanding of brand building, consumer engagement, and full-funnel marketing
Experience working cross-functionally within a matrixed organization
Demonstrated ability to manage projects, budgets, agencies, and timelines effectively
Hands-on experience with digital marketing, social, content, and campaign analytics
Working knowledge of generative AI tools for marketing content development and optimization
Proficiency in Microsoft Office (PowerPoint, Excel, Word) and collaboration tools, with the ability to create presentations, analyze data, and manage budgets.

Nice To Haves

Experience supporting global or multi-market marketing programs
Exposure to both DTC and wholesale business models
Comfort operating in fast-paced, evolving environments

Responsibilities

Support the development and execution of the brand marketing strategy in alignment with brand objectives and guidance from senior leadership
Execute components of multi-year brand initiatives by managing seasonal priorities, key campaigns, and brand moments
Lead brand marketing execution for seasonal launches, new product introductions, and category initiatives
Translate consumer insights into actionable brand narratives, campaign themes, and launch frameworks across categories and channels
Ensure brand voice, creative expression, and storytelling remain consistent across all marketing touchpoints
Manage full-funnel campaign content planning in partnership with Creative, Media, PR, Influencer, Social, and DTC teams
Support global media strategy execution by aligning messaging, assets, and timing with campaign objectives
Partner with regional teams to ensure global brand frameworks are adapted for local relevance and performance
Leverage emerging tools, including generative AI platforms, to improve content development efficiency while safeguarding brand integrity
Drive integrated brand marketing campaigns across DTC, owned retail, wholesale, marketplaces, and emerging platforms
Partner closely with Sales, DTC, Product, and Merchandising teams to ensure marketing plans align with commercial priorities
Manage brand activations, retail moments, partnerships, and campaign launches that increase awareness and engagement
Collaborate with Retail and Visual Merchandising teams to translate brand and product stories into compelling in-store and online experiences
Analyze consumer data, campaign performance, and customer insights to improve targeting, messaging, and personalization
Track execution against campaign milestones, KPIs, sell-in, and sell-through objectives to ensure delivery against plans
Manage assigned brand marketing budgets and campaign spend with accountability for efficiency and ROI
Support forecasting, investment planning, and budget recommendations for future brand initiatives
Track performance metrics and prepare regular reporting on campaign effectiveness and consumer engagement
Identify opportunities to optimize marketing processes, workflows, and tools to improve speed-to-market and execution quality
Act as a key brand marketing point of contact for cross-functional teams including Product, Sales, Media, Creative, and Analytics
Collaborate with centralized marketing teams to activate campaigns in line with enterprise frameworks and standards
Ensure brand marketing execution adheres to corporate governance, legal requirements, and brand guidelines
Escalate risks, gaps, and opportunities with clear recommendations to senior leadership