Manager, Brand Marketing, Denim

The Gap•Folsom, CA

18h

About The Position

About the Role As the Marketing Manager – Denim, you’ll act as the category’s brand champion — driving 360° storytelling that celebrates fit, style, and innovation while deepening emotional connection with our customers. You’ll collaborate across Creative, Merchandising, Media, Social, PR, and Omni Experience to translate product insights and seasonal strategies into impactful campaigns that drive both brand love and business results. This is a high-visibility role that requires strong creative instincts, strategic planning ability, and a deep understanding of fashion marketing and the modern retail landscape. What You'll Do Category Strategy & Positioning Own the development of Old Navy’s denim marketing strategy across Women’s, Men’s, and Kids’ businesses. Partner with Merchandising and Design to understand product vision, trends, and key differentiators. Translate category insights into clear positioning, seasonal storytelling, and customer-facing narratives. Develop annual and seasonal denim marketing plans that balance brand-building and commercial priorities. Campaign Development & Go-to-Market Execution Lead the creation of integrated 360° denim campaigns that come to life across brand, digital, retail, and social channels. Partner closely with Creative, Media, and Omni Experience teams to ensure cohesive storytelling across touchpoints. Manage timelines, briefs, and deliverables to bring campaigns to market on time and on brand. Oversee amplification strategies across social, PR, influencer, and content teams to drive buzz and cultural relevance. Cross-Functional Leadership Serve as the category marketing lead across merchandising, styling, e-commerce, and retail teams. Champion the denim story across all functions, ensuring alignment between product priorities and marketing execution. Collaborate with store marketing and visual merchandising teams to ensure in-store storytelling complements brand campaigns. Cultural Relevance & Trend Integration Identify opportunities for denim storytelling within cultural moments, fashion trends, and social conversations. Partner with creative and social teams to ensure Old Navy denim stays top-of-mind and trend-forward year-round. Measurement & Optimization Partner with Analytics and Growth Marketing to measure campaign performance and category health. Apply insights to optimize creative, messaging, and investment strategies across seasons. Leadership & Mentorship Manage and mentor a Marketing Associate or agency partners, fostering collaboration and growth. Contribute to a positive, creative, and high-performing team culture.

Requirements

6–8 years of experience in brand or category marketing, ideally in fashion, retail, or consumer lifestyle brands.
Strong experience developing and executing integrated marketing campaigns across digital, retail, and media channels.
Deep understanding of the fashion industry and an authentic passion for denim as a style and lifestyle statement.
Excellent strategic and creative thinking skills with an eye for storytelling and design.
Highly organized, detail-oriented, and able to manage multiple initiatives in a fast-paced environment.
Strong collaborator who builds trusted relationships across functions and levels.
Analytical mindset — comfortable using data and insights to inform marketing strategies.
Bachelor’s degree in Marketing, Communications, or a related field.

Responsibilities

Category Strategy & Positioning
Own the development of Old Navy’s denim marketing strategy across Women’s, Men’s, and Kids’ businesses.
Partner with Merchandising and Design to understand product vision, trends, and key differentiators.
Translate category insights into clear positioning, seasonal storytelling, and customer-facing narratives.
Develop annual and seasonal denim marketing plans that balance brand-building and commercial priorities.
Campaign Development & Go-to-Market Execution
Lead the creation of integrated 360° denim campaigns that come to life across brand, digital, retail, and social channels.
Partner closely with Creative, Media, and Omni Experience teams to ensure cohesive storytelling across touchpoints.
Manage timelines, briefs, and deliverables to bring campaigns to market on time and on brand.
Oversee amplification strategies across social, PR, influencer, and content teams to drive buzz and cultural relevance.
Cross-Functional Leadership
Serve as the category marketing lead across merchandising, styling, e-commerce, and retail teams.
Champion the denim story across all functions, ensuring alignment between product priorities and marketing execution.
Collaborate with store marketing and visual merchandising teams to ensure in-store storytelling complements brand campaigns.
Cultural Relevance & Trend Integration
Identify opportunities for denim storytelling within cultural moments, fashion trends, and social conversations.
Partner with creative and social teams to ensure Old Navy denim stays top-of-mind and trend-forward year-round.
Measurement & Optimization
Partner with Analytics and Growth Marketing to measure campaign performance and category health.
Apply insights to optimize creative, messaging, and investment strategies across seasons.
Leadership & Mentorship
Manage and mentor a Marketing Associate or agency partners, fostering collaboration and growth.
Contribute to a positive, creative, and high-performing team culture.