Brand Marketing Manager

Medica • Minnetonka, MN

9h • Hybrid

About The Position

Medica is a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, Missouri, and beyond. We deliver personalized health care experiences and partner closely with providers to ensure members are genuinely cared for. We're a team that owns our work with accountability, makes data-driven decisions, embraces continuous learning, and celebrates collaboration — because success is a team sport. It's our mission to be there in the moments that matter most for our members and employees. Join us in creating a community of connected care, where coordinated, quality service is the norm, and every member feels valued. The Brand Marketing Manager is responsible for shaping, elevating, and protecting the brand across all channels and touchpoints. This role leads brand strategy, integrated marketing campaigns, content development, sponsorship initiatives, and community involvement efforts to build brand awareness, preference, and reputation. The role collaborates with cross-functional teams—including product, sales, creative, digital, communications, and others—to ensure cohesive brand execution and measurable impact. Perform other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4–7 years of experience in brand marketing or integrated marketing.
• Strong strategic thinking and planning capabilities.
• Excellent written and verbal communication skills.
• Ability to build and maintain strong cross-functional relationships.
• Creative sensibility with the ability to guide brand storytelling.
• Strong organizational and project management skills.
• Analytical ability to interpret data, identify trends, and inform strategy.
• Ability to manage multiple priorities in a fast-paced environment.
• Ability to collaborate effectively with internal teams, agencies, vendors, and community partners.

Nice To Haves

• Experience developing full‑funnel brand storytelling across digital, video, and social platforms.
• Experience leading sponsorship activation strategies and evaluating ROI.
• Background in healthcare, nonprofit, insurance, or regulated industries.
• Experience using brand tracking or audience research tools.
• Demonstrated experience managing brand campaigns, creative development, content strategy, sponsorships, and community partnerships.
• Strong understanding of digital marketing, social media, and content trends.
• Strong communication, storytelling, and relationship‑building skills.
• Strong strategic thinking with an ability to articulate and operationalize a clear brand narrative.
• Exceptional project management skills with the ability to manage multiple initiatives simultaneously.
• Creative and analytical mindset with the ability to use data to inform decisions.
• Experience working with agencies, vendors, community partners, and cross‑functional teams.
• Familiarity with community engagement, grassroots marketing, event activation, and sponsorship measurement.

Responsibilities

• Lead brand positioning, messaging frameworks, and value propositions across audiences and product lines.
• Ensure consistency in voice, tone, and visual identity across all marketing and organizational assets.
• Translate brand strategy into actionable plans that drive growth and strengthen brand recognition.
• Plan and execute integrated, multi‑channel brand and awareness campaigns that drive measurable reach and engagement.
• Manage creative development from briefing through execution in partnership with internal teams and outside agencies.
• Oversee brand storytelling and content creation, including video, social content, narrative development, and thought leadership.
• Lead sponsorship strategy, including evaluation, negotiation, and activation of opportunities aligned to brand goals.
• Strengthen the organization’s presence through community partnerships, events, cultural engagements, and grassroots initiatives.
• Measure and optimize sponsorship and community program performance to support brand and business objectives.
• Lead development of event marketing materials, activation plans, signage, and on‑site engagement experiences.
• Develop and maintain editorial calendars; guide content production across digital, social, video, print, and other channels.
• Use brand tracking, audience insights, market research, and competitive intelligence to inform and refine brand strategy.
• Monitor brand health and recommend optimization strategies based on performance data.
• Collaborate with product marketing, experience design, digital, communications, sales, PR, and community teams to ensure brand consistency.
• Manage timelines, resources, and budgets for brand initiatives, sponsorships, and community marketing programs.
• Lead agency and vendor relationships, negotiate contracts, and ensure quality execution.

Benefits

• competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees