Manager, Brand Digital Content Job ID 2023-01443

Conair•Stamford, CT

1d•Hybrid

About The Position

About Cuisinart : Cuisinart is a renowned consumer product company that specializes in delivering high-quality kitchen appliances and equipment to bring more joy to the heart of people’s home. Today Cuisinart continues its heritage of innovation with an ever-expanding array of essentials that inspire people to cook great food more often, experience the joy of cooking and explore their culinary creativity. Today, tomorrow, always, Cuisinart makes great cooking easier with cooking gear you feel proud to own. Position Summary: The Manager, Brand Digital Content will play a key role in the strategic development, management, and distribution of content across multiple touchpoints, including Cuisinart.com, major retailer sites, retailer ecommerce storefronts as well as advertising media outlets/placements. This role is responsible for strategizing and managing engaging, high-quality content that will strengthen our brand presence, increase brand recognition as well as enhance the user experience. Staying informed about market trends is integral to the position to keep competitive. The ideal candidate will possess strong attention to detail, has a creative mindset, excellent organizational skills, and the ability to collaborate effectively in a fast-paced environment. This position is essential for maintaining our brand voice and ensuring all content aligns with our brand guidelines and standards. The position reports to the Senior Brand Content Manager and partners closely with Creative, Digital and Media teams.

Requirements

3–5 years of experience in a brand content role such as content assistant or manager.
Experience in content strategy development and implementation
Ability to manage multiple projects and work independently in a fast-paced environment.
Proficiency with content and ecommerce management tools such as Salesforce Commerce Cloud, Salsify, Syndigo, Crazy Egg, Amazon Vendor Central, YouTube Studio, Figma
Knowledge of brand content and ecommerce best practices to drive engagement and conversion.
Creative thinker with attention to detail
Ability to work independently, manage multiple projects and meet deadlines in a fast-paced environment.

Responsibilities

Create and Manage Brand Website Digital Content Optimize and execute content for Cuisinart.com (e.g., homepage, product detail pages. Etc.)
Execute the build of below the fold enhanced content on PDPs, landing pages etc.
Make regular homepage updates that align with current national promotions, content pillars, seasonality, etc.
Execute updates and refreshes on existing content to keep it relevant and accurate
Own the recipe database, working closely with Product team, Test Kitchen/Culinary Innovation team and SEO agency on recipe trends.
Brand.com and Retail.com Content Readiness Build AMZ A+ content
Build and maintain Cuisinart brand stores across our retailer partners
Work across 20+ top retailers (Costco, Walmart, Amazon, Kohls, etc.) to ensure content brand guidelines are met and content is distributed in required formats.
Manage ratings & reviews syndication (BazaarVoice)
Monitor and Optimize Brand Digital Presence Work with SEO agency on content optimizations to increase organic search traffic and enhancements
Perform digital shelf audits to ensure accuracy of Cuisinart brand across retailers
Ensure brand consistency and compliance across all forms of content on all sites
Work across Web Development and SEO Teams to implement website enhancements and updates.
Content uploads and optimizations on Cuisinart YouTube channel
Develop Brand Content Support internal photoshoots to ensure content aligns with brand guidelines and suits various content placements.
Request internal shoots based on content needs that align with our digital content calendar
Collaborate with external partners such as creative agencies and production houses on productions, content development and enhancements.
Assist in managing our digital editorial content calendar to ensure it aligns with our brand goals, national promotions and content pillars and is supporting our brand and marketing objectives