Manager, Brand & Consumer Engagement

NBCUniversal • Universal City, CA

38d • $75,000 - $105,000 • Hybrid

About The Position

The Brand Strategy & Consumer Engagement Manager is responsible for leading to the development, execution and analysis of multiplatform marketing campaigns that build brand equity and drive consumer engagement for Universal Television Entertainment properties. Reporting to the Director of Brand & Consumer Engagement, this role sits within the core team responsible for the day-to-day and long-term operations for brand, digital and social initiatives, interfacing with key stakeholders on high priority projects. The ability to effectively understand, manage and communicate strategy, campaign components and the results of complex marketing efforts while pivoting between multiple projects is essential to the success of this position. The ideal candidate proactively creates solutions, is comfortable being a self-starter, and will understand how to translate quantitative and qualitative data into insightful, actionable takeaways, and compelling brand stories.

Requirements

• Bachelor’s Degree
• Must be willing to work in Los Angeles, CA
• 3+ years marketing experience (preferably in the entertainment/media industry) – includes experience in strategy development, campaign execution/management, or social/digital platforms
• Willingness to work overtime, atypical hours and on some weekends with short notice (small amount of travel involved)

Nice To Haves

• Flawless visual storytelling and data visualization skills (PowerPoint, Keynote, etc.) to powerfully bring ideas and insights to life
• Excellent critical thinking, business writing, and collaborative interpersonal skills
• Strong attention to detail
• Confident, driven self-starter, with a dedication to excellence and maintaining a positive work environment
• Passion for television, entertainment and consumer marketing - this role requires a connection and/or understanding of cultural trends and consumer mindsets, someone excited by creative innovation
• Comfortable working in a fast-paced, high-volume environment
• Cross-functional thinker who can engage, motivate, and collaborate with internal teams across every phase of a campaign
• The ability to prioritize multiple projects with a variety of stakeholders in a complex environment - strong project management and organizational skills
• Strategic thinker and creative problem-solver; resourceful, able to initiate change and demonstrate influence with professionalism
• An enthusiastic team player that takes accountability and ownership of all work they manage and produce.

Responsibilities

• Direct marketing efforts across titles, including implementing strategy, managing campaigns, and gathering results – all with the goal of building brand equity, driving consumer engagement and viewership of scripted and unscripted content.
• Serve as funnel of information, proactively ascertaining information for each title, guiding all marketing elements, understanding the day-to-day production needs, show creative, and overall POV of the consumer, especially in context to culture.
• Collaborate and ideate with key teams (media, social, sales, programming, publicity, production, internal creative, external agencies) to help the creation of innovative and effective multiplatform campaigns that deliver on audience targets and overall goals.
• Serve as point of contact with external agencies and partners, leading communication while building relationships, providing strategic feedback and managing approvals
• Maintain project tracking for multiple workstreams and deliverables to meet deadlines

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees