Manager, Brand and Strategy

HF Sinclair•Salt Lake City, UT

34d•Hybrid

About The Position

It’s an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 100+ years we have grown to over 1,500 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years. HF Sinclair is seeking a Manager, Brand and Strategy in Salt Lake City, UT. We are currently looking for a passionate and creative brand builder with big ideas. This is a highly strategic role that will focus on growing the value of the Sinclair brand through new creative ways and programs. This person will own and lead our relationships with our agency of record and insights agencies to create new and exciting brand campaigns that will attract new consumers and retain existing ones, in addition to enhancing our Consumer Value Proposition.

Requirements

7+ years of professional marketing experience
Managing and growing a Fortune 500 brand or a new innovative brand
Performing consumer and customer segmentation and persona building
Creating clear, effective and detailed agency briefs to ensure efficient execution
End-to-end experience managing creative production execution with agencies
Delivering sophisticated projects by collaborating with and delivering through others
Managing medium to large marketing agency relationships
Creating new strategies and implementing them to deliver results
Managing sponsorships and extracting maximum value from them
Engaging and collaborating with franchisees/distributors
Creating effective and engaging brand communications to consumers, customers and internal stakeholders
Bachelor’s Degree in Marketing or a similar business related field
Presentation to groups of all sizes
Strong organizational skills & project management
Strategy Development & Implementation
Creative Copywriting
Collaborating with team, cross-functional team and customers

Nice To Haves

Experience working with Agile methodology and ways of working

Responsibilities

Manage & Execute Brand Strategy, Positioning & Standards
Manage agency & vendor relationships and budget reconciliations
Develop an Actionable Insights Strategy & Program
Develop Brand Campaigns and ATL & BTL advertising & marketing creative assets with marketing agency
Manage External & Internal Brand Communications
Social Media (Consumer) – Innovate and create organic social calendar and posts. Manage and grow Community Management by 20% with marketing agency while working with the Brand Marketing Team to integrate and activate team’s initiatives and goals
Manage and optimize SEO with marketing agency
Manage, optimize and grow ROI of PPC program with Marketing Agency by 20%
Proactively partner with, motivate, create advocacy for and collaborate with the Brand Marketing Team and greater Marketing Team on other team members’ initiatives
Ensure engagement and alignment with Marketing Team to ensure our Consumer Value Proposition supports our Distributor and Dealer Value Proposition
Lead the organization through annual brand planning
Update, monitor and action brand KPIs
Develop a Premium Fuel Strategy & Implementation Plan to grow premium fuel penetration by 30%
Assess, recommend, manage and create a new strategy for Brand Licensing Agreements
Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion.