Manager, Brand Advocacy & Partnerships

Prose•New York, NY

1d•$90,000 - $100,000•Hybrid

About The Position

Prose is looking for a Manager, Brand Advocacy & Partnerships to build and grow the brand's most authentic layer of connection — through a thriving community, intentional brand experiences, and strategic partnerships. Central to this role is cultivating a network of micro and mid-tier creators who are first and foremost Prose community members: real people who genuinely love the brand and whose voices carry influence within their circles. This is not a traditional influencer marketing role. You will focus on building lasting relationships and brand belonging rather than managing content pipelines or paid media activations. You'll partner closely with Brand, Growth, Social, PR and Retention teams to ensure community and partnership efforts deepen brand affinity and support long-term customer loyalty. The ideal candidate understands the meaningful difference between an influencer program and a community-led advocacy strategy. You know how to identify and nurture the right people — engaged, authentic voices whose audiences mirror who Prose is for — and turn those relationships into a self-sustaining ecosystem of brand love. You bring experience from a consumer brand in beauty, wellness, tech or lifestyle and are energized by connection-building at every scale, from a 5,000-follower haircare devotee to a wellness creator with a deeply engaged, trust-driven following.

Requirements

5+ years of experience in community/influencer management, brand advocacy, partnerships, or experiential marketing — ideally at a consumer brand
A clear point of view on the distinction between community-driven advocacy and traditional influencer marketing, with experience building or scaling the former
Proven track record of developing authentic creator and advocate relationships, not just managing content deliverables
Experience planning and executing brand events and experiences from concept through completion
Strong negotiation and relationship management skills with experience handling partner contracts and budgets
Highly organized with the ability to manage multiple work streams, relationships, and deadlines simultaneously
Data-informed approach to measuring community health, engagement quality, and partnership impact — beyond vanity metrics
Passion for hair, beauty, or wellness and a genuine enthusiasm for building brand communities

Nice To Haves

Experience in beauty, wellness, personal care, or a premium DTC/subscription brand strongly preferred
Experience/ability to leverage AI tools such as Gemini, Claude, ChatGPT in order to inform strategies

Responsibilities

Own and evolve Prose's brand advocacy strategy across owned channels, loyalty touchpoints, ambassador programs, and advocacy initiatives
Build and manage a micro and mid-tier creator community rooted in genuine brand affinity — prioritizing long-term relationships and authentic advocacy
Develop clear criteria and a scalable process for identifying, onboarding, and nurturing community creators and brand advocates leveraging tools and AI sources
Plan, manage, and execute brand experiences end-to-end — from intimate community gatherings and activations to larger-scale brand moments and industry events
Identify, negotiate, and manage brand partnerships and co-marketing collaborations that drive awareness and affinity with target audiences
Partner with Brand, PR and Social teams to amplify authentic community content and advocacy moments across owned and earned channels
Leverage internal tools such as CreatorIQ, Nectar Social, etc. to track, analyze, and report on the health and performance of community initiatives, events, and partnerships — translating qualitative signals and quantitative data into actionable insights
Manage event and partnership budgets, vendor relationships, and logistics with precision and attention to detail
Serve as a brand ambassador externally, representing Prose at industry events and in partner conversations