Manager, B2B Growth Marketing

Pinwheel • New York, NY

84d • $125,000 - $147,000

About The Position

Pinwheel is on a mission to change the perception of banking apps by building the next generation of financial products in partnership with major brands. As a Growth Marketer, you will be responsible for driving demand generation and pipeline growth in a B2B/SaaS environment. This role requires a strategic mindset and the ability to execute multi-channel campaigns effectively.

Requirements

• 5+ years of progressive experience in demand generation and pipeline growth in a B2B/SaaS hyper-growth technology environment.
• Proven record of email channel marketing expertise spanning audience strategy, campaign strategy, creative strategy, Hubspot campaign execution, database management, deliverability, and performance optimization.
• Deep experience in Hubspot operations and Salesforce integration.
• Ability to execute at a high level with full accountability for hitting weekly and monthly pipeline metrics.
• Highly analytical and metrics-driven; comfort using data to drive decisions.
• Mastery of performance facts and ability to communicate them clearly.
• Collaborative; track record of delivering outsized results by partnering with others cross-functionally.
• Possess a high degree of accountability and comfort operating autonomously within a fast-paced, ambiguous environment.

Responsibilities

• Develop, own, and execute the overarching strategy for demand gen campaigns that span product content, customer announcements, case studies, webinars, white papers, and more to meet pipeline and revenue targets.
• Lead campaign development end-to-end, from concept and planning, to development, production, launch and performance measurement.
• Direct and optimize use of HubSpot and Salesforce systems; create repeatable, automated processes that drive predictable pipeline generation.
• Create brand-aligned content driven by performance data across email, social and landing pages.
• Create and maintain a dynamic weekly campaign calendar, incorporating learnings and funnel data to prioritize the highest-impact efforts.
• Partner directly with SDRs and Account Executives on the demand gen campaigns running to set them up for success.
• Analyze, forecast, and report on campaign ROI and pipeline contribution; use insights to reallocate resources and inform strategy.
• Represent demand generation performance in marketing and leadership forums, sharing key trends, wins and learnings.

Benefits

• Excellent compensation & equity packages
• Full medical, dental, and vision benefits
• Life & short-term disability insurance
• Unlimited vacation
• Paid parental leave
• 401k for retirement planning
• Mentorship opportunities
• Free Citibike membership
• Pet-friendly office

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees