Manager, Audience Engagement & Publishing Operations, Amazing Amer

Sinclair Broadcast Group•Arlington, VA

16h•$72,000 - $90,000

About The Position

As Manager of Audience Engagement and Publishing Operations, this role requires a deep understanding of editorial and publishing strategy, along with the ability to gather, analyze, and interpret performance data to inform decision-making. This is a highly strategic position, not a creative one. The ideal candidate is well-versed in the language of the internet, experienced in building and growing brands, and demonstrates a strong ability to translate audience insights into clear, actionable next steps that drive performance and engagement.

Requirements

Minimum 5-7 years of editorial experience in social media management, preferably at a publisher, network, or digital brand.
Operational excellence in managing multiple projects, including team calendars, publishing schedules, and editorial initiatives, while working in a fast-paced environment.
Deep understanding of building a digital social brand and expertise in media platforms, their algorithms, and audience-building strategies.
Strong analytical skills with the ability to turn data into actionable steps and communicate strategy effectively across teams.
Solid editorial judgement, excellent communication skills, quick thinking, adaptable, collaborative, disciplined, and resilient.
Proficiency with social media management tools (e.g. AirTable, Sprout Social,) creative presentation tools (Canva) and analytics platforms.

Responsibilities

Establish and maintain a dynamic daily/weekly/monthly publishing plan informed by platform best practices with the aim to increase impressions/video views/engagements and grow audience.
Review all content prior to publishing to ensure accuracy, consistency, and alignment with Amazing America brand guidelines, so exceptional attention to detail, strong writing and grammar skills are a must.
Ensure all publishing best practices are consistently followed, including accurate tagging and categorization of content. Oversee keyword optimization, metadata, and content seeding in coordination with content creators to maximize reach and performance.
Coordinate social collaborations and content amplification with Sinclair’s network of local stations and external partners when relevant.
Lead communication between the team and the paid marketing team to identify content for boosting, facilitate promotion across internal channels, and develop strategies to drive awareness, increase viewership, and grow our audience.
Amplify our reach through always-on, audience-first Community Management that fosters meaningful conversation with our audience and use this to influence our brand’s content strategy. This includes responding to comments, moderating discussions, and encouraging dialogue among our followers.
Prepare and distribute regular social media performance reports, providing insights into reach, engagement, growth, and audience behavior. We don’t want to just know the data, we want our team to understand how to use that data to better reach our audience.
Analyze content performance and communicate findings back to the team.