Manager, Audience Engagement and Publishing Operations, The National News Desk/The National News Weather Desk

Sinclair Broadcast Group•Arlington, VA

42d

About The Position

The National News Desk and The National Weather Desk are national editorial platforms with a mission to keep their audiences informed and educated about the issues our communities are facing every day. From major news events, health and safety concerns, politics, and the weather systems outside our doors, as Manager of Audience Engagement and Publishing Operations it will be your job to act as the eyes and ears of our accounts, keeping a finger on the pulse of online conversation, and also serve as the voice of our brands to lead thoughtful interactions with our followers across all platforms. To be successful in this role you must be passionate about news/politics/weather, be well-versed in the language of the internet, hyperaware of social trends, and possess the ability to translate audience data into actionable next steps.

Requirements

Minimum 5-7 years of experience in social media management, preferably in news.
Deep understanding of social media platforms, their algorithms, and audience-building strategies.
Strong analytical skills with the ability to turn data into actionable steps.
Ability to manage multiple projects simultaneously and work in a fast-paced environment.
Proficiency with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.

Nice To Haves

Experience creating original social content, with examples to share, is a plus!

Responsibilities

Create and distribute content across all social media handles, ensuring that posts are timely, relevant, and on-brand and copy is written in a voice familiar to our fans, and also collaborate with Sinclair’s vast network of local stations for additional support.
Serve as the primary voice online for our brands, adapting your communication style to reflect the personality and POV of each account while staying consistent with brand messaging.
Amplify our reach through always-on Community Management that fosters meaningful audience engagement including responding to comments, moderating discussions, and encourage conversations among our followers to deepen their connection with the accounts.
Build and implement innovative engagement strategies to grow our follower base, increase engagement rates, and extend the brands reach through partnerships, collaborations, and viral moments.
Prepare and distribute regular reports on social media performance metrics, providing insights into reach, engagement, growth, and audience behavior.
Analyze performance data to identify trends and opportunities for improvement.
Use insights to evolve and optimize future promotional campaigns, ensuring our content remains fresh and effective.