Manager, ASO & Storefront Operations

Warner Bros. Discovery•Burbank, CA

3d•$98,000 - $182,000

About The Position

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe. Your New Role Our Mobile Performance Marketing team is looking for a passionate and results-driven App Store Optimization (ASO) + Storefront Operations Manager to drive measurable improvements in store conversion, organic performance, and featuring impact across a portfolio of mobile titles in the Warner Bros. IP ecosystem. This role sits within Performance Marketing and operates like a growth function: you will run structured experimentation, translate performance signals into clear actionable insights, and collaborate cross-functionally with UA, Analytics, Creative, Product Marketing, Product, and Partner Relations. You will also work closely with external agencies/vendors to produce and iterate high-performing storefront assets. Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

Requirements

5+ years of experience in App Store Optimization and/or Mobile Growth/User Acquisition, preferably in mobile gaming, entertainment, or a high-growth consumer app environment.
Proven ability to drive measurable growth outcomes through structured testing and optimization (CVR, installs, traffic mix, keyword growth).
Deep knowledge of Apple App Store and Google Play ecosystems, algorithms, and ranking factors.
Hands-on experience working with ASO tools (e.g., Geeklab, App Store Connect, Google Play Console, AppTweak, Sensor Tower/Data.ai, StoreMaven, SplitMetrics, AppTweak, etc.).
Strong analytical skills with proficiency in Excel and BI/reporting tools (Looker, Tableau, or similar).
Familiarity with project management tools (Asana, Wrike, Jira).
Familiarity with file storage tools (Box, Dropbox, Google Drive, Sharepoint).
Strong project management and communication skills with the ability to influence cross-functional stakeholders and drive timelines.
Experience managing external vendors/agencies, including production workflows, quality control, and performance-driven feedback.
Strong creative judgment for optimizing store assets and understanding what resonates with diverse gaming audiences.
Experience with localization teams and multi-language store optimization across global markets.
Experience creating executive-ready materials and presenting quantitative and qualitative insights to leadership.
Experience with in-app event/promotional content cards and store featuring nominations.
Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).

Nice To Haves

Familiarity with MMPs (Appsflyer, Singular, Adjust, Kochava) and attribution concepts.
Experience with end-to-end marketing creative processes and technical specs across digital marketing channels.
Experience partnering directly with Apple/Google teams (featuring processes, merchandising surfaces, best practices).
Experience and passion for gaming, especially mobile.
Experience at an international organization with multiple business units.
MBA or other graduate degree in a relevant field, preferred.

Responsibilities

Own and evolve the end-to-end ASO strategy and roadmap for assigned titles, including testing framework, creative ideation and briefing, production coordination, delivery, measurement, and iterative optimization.
Manage and continuously optimize store assets (icons, screenshots, videos, feature graphics, descriptions, etc.) to improve conversion rate (CVR), installs, and funnel efficiency.
Lead A/B testing initiatives using internal tools, App Store Connect, Google Play Experiments, and third-party platforms.
Conduct ongoing keyword research, competitive analysis, and performance reporting to identify trends, hypotheses, and growth opportunities.
Partner closely with UA and Product/Brand Marketing to align store messaging with growth goals, seasonal beats, and campaign strategy.
Stay on top of emerging trends in ASO, mobile marketing, and mobile gaming to maintain a competitive edge.
Treat ASO as a performance channel: define hypotheses, success metrics, test plans, and clear go/no-go decisions.
Build and maintain reporting dashboard for ASO
Own a prioritized test roadmap tied to business outcomes (CVR lift, organic installs, traffic mix improvements, keyword growth, featuring conversion impact).
Partner with UA to standardize measurement and readouts, including clean test design, clear conclusions, and actionable next steps.
Deliver executive-ready performance summaries (what moved, why, what we learned, what we’re doing next).
Manage external creative/ASO agencies end-to-end: briefing, production planning, feedback loops, versioning, spec compliance, and on-time delivery.
Ensure vendor output is performance-informed: creative direction rooted in learnings from UA performance, store performance, and competitor analysis.
Build lightweight vendor scorecards to assess quality, velocity, responsiveness, and performance impact; use these to drive improvements and resourcing recommendations.
Collaborate with Product Marketing and Creative Services to ensure storefront creative meets quality standards while maintaining speed and iteration velocity.
Own the storefront operations pipeline for key moments tied to ASO and featuring impact (in-app event cards, promotional content, seasonal collections, major updates).
Run the in-app event card process end-to-end where applicable: intake, timeline management, asset/spec readiness, copy coordination, submission, QA, and post-mortem learnings.
Coordinate with Partner Relations to support featuring nominations and pitch readiness, including calendars, requirements, and submission hygiene.
Build and maintain operational templates, checklists, and documentation for storefront execution (brief formats, naming conventions, QA steps, localization readiness, submission timelines).
Partner with localization teams to optimize multi-language store presence and ensure culturally relevant, market-appropriate creative and messaging.
Maintain a clear process for localized asset/versioning management across titles and markets.