Manager, Analytics ( Media)

ChukMedia•New York, NY

19d•$90,000 - $110,000

About The Position

ChukMedia is a VaynerX agency built to help enterprise brands move at the speed of culture. Combining entrepreneurial agility with enterprise-grade execution, ChukMedia partners with Fortune 500 and complex organizations to drive growth across brand, social, creative production, and modern marketing ecosystems. ABOUT VAYNERMEDIA VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies. We are seeking a Senior Associate to join our Analytics team. The Analytics team ensures the integrity and accuracy of Vayner’s client offerings, an essential piece of delivering Vayner’s core value proposition. Using diverse data sets, we create a holistic picture of media performance across advertising platforms, and collaborate with client teams shape that data into a larger story. We support the development of data-driven, actionable recommendations for our clients, with the speed, accuracy, and judgment required for success in today’s dynamic media environment. In a Nutshell: The primary role of the Manager is to develop effective and high-quality data analysis, insights, and recommendations that help drive business outcomes. Technical abilities include the following: SQL, Tableau, Python/R, Business Intelligence (BI) best practices. This role will interface with the customer to support their implementation and reporting needs acting in a consulting manner to be a thought leader and offer necessary training.

Requirements

5+ years experience in digital marketing analytics preferably with a media focus and specifically an in depth understanding of social platforms.
Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
Experience working with analytics, attribution and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle
Strong storytelling capabilities and experience with data visualization tools such as Tableau or equivalent
Proficiency with Python & SQL
Advanced skills in Excel including pivot tables, V-Look Ups, and macros

Nice To Haves

Experience with Retail Media, omnichannel attribution, Performance Marketing, and/or closed-loop attribution

Responsibilities

Lead the day-to-day analytics on an account, partnering with both internal ChukMedia and client teams to drive insights and recommendations for client campaigns.
In partnership with the media, strategy and creative teams, establish hypotheses to test tied key metrics to inform decisions, measure media success, and audience performance.
Scope, prioritize, execute tests (or work with measurement partners), and interpret test results. Aggregate learnings for share-out to key client stakeholders.
Build and maintain dashboards: establish partnership with clients in order to visualize data based on client specifications, business goals , and KPIs in order to enable faster insights, recommendations, and tailor reporting to meet ongoing client needs.
Lead and teach analysts and sr. analysts on best practices of marketing analytics.
Provide oversight for 1 -2 analysts/sr. analysts on an account.