Manager, Affiliates

True Classic•Calabasas, CA

About The Position

True Classic is hiring a Manager, Affiliates to lead the development and scaling of our affiliate and creator ecosystem across TikTok Shop, Instagram, and emerging social platforms. In this role you will build structured systems to identify, recruit, activate, and grow high-potential early-stage creators into long-term brand partners who drive revenue, contribution margin, UGC output, and community growth. All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels. This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms.

Requirements

3+ years of experience in affiliate marketing, influencer marketing, or social commerce
Direct hands-on experience with TikTok Shop
Deep understanding of short-form UGC performance dynamics and creator economics
Experience managing creator relationships and performance at scale
Strong analytical skillset with comfort interpreting revenue, margin, and performance data

Nice To Haves

Experience building affiliate or creator systems from scratch
Proficiency with tools such as Yuka, Grovy, TikTok Shop backend, and platform-native discovery tools
Proven ability to operate in a high-velocity, performance-driven environment
Strong communication and persuasion skills with a track record of closing creator partnerships
Builder mentality with a bias toward action and measurable outcomes

Responsibilities

Creator Funnel Development & Recruitment
Build and scale a structured creator funnel across TikTok Shop, Instagram, and emerging platforms
Source high-potential, early-stage creators with strong upside
Develop scalable prospecting systems and maintain a robust creator database
Build repeatable outreach frameworks (DM, platform-native, and tool-driven)
Continuously refine qualification criteria to improve activation and performance rates
Creator Vetting, Onboarding & Activation
Establish structured evaluation criteria to ensure brand alignment, content quality, consistency, and growth trajectory
Own end-to-end onboarding experience including brand education, messaging guardrails, product positioning, and commission structure
Develop onboarding playbooks and training materials to reduce time to first post
Coordinate product seeding and guide initial content creation
Drive activation within the first 14 days and optimize early performance
Performance Management & UGC Revenue Flywheel
Track and optimize affiliate-driven net revenue and contribution margin
Monitor creator activation rates, retention, and first 30-day revenue performance
Identify top-performing UGC and partner with Paid Media to whitelist and scale winning creative
Build a repeatable pipeline that converts organic affiliate content into paid advertising assets
Measure and improve ROAS and CAC impact from affiliate-generated creative
Community Building & Leadership Development
Partner cross-functionally to operate and grow a high-performance Discord creator community
Build culture around performance, growth, and recognition
Celebrate top performers and increase long-term retention and LTV
Develop a structured leadership track for top creators
Enable high-performing creators to recruit, mentor, and scale new talent within the ecosystem
Cross Functional Collaboration
Paid Media: Scale high-performing affiliate UGC into paid advertising, track ROAS impact, and optimize creative feedback loops
Brand & Creative: Ensure content aligns with brand standards while maximizing conversion performance
Growth & E-commerce: Align affiliate channel targets with broader revenue and contribution margin goals
Operations & Logistics: Coordinate product seeding, inventory availability, and fulfillment for creators
Analytics & Finance: Track contribution margin, CAC impact, revenue attribution, and channel profitability