Manager, Ads and Marketing Data Science

Zillow

2d • $152,500 - $256,500 • Remote

About The Position

About the team Marketing Analytics & Data Science helps Zillow make better decisions through data-driven insights, experimentation, and scalable measurement solutions. This team partners closely with Marketing, Product, and Engineering to improve budget allocation, measure business impact, and support growth across Zillow’s marketplace, including the Elevate ads business. About the role Zillow is seeking a Manager, Data Science to lead a high-impact team within Marketing Analytics & Data Science. In this role, you will shape measurement strategy for Zillow’s Elevate on-site ads business while helping connect that work to broader brand and performance marketing measurement. This is a people-first leadership role with strong technical depth, offering the opportunity to grow a talented team, influence senior stakeholders, and drive meaningful business impact through marketing science, experimentation, and scalable analytics.

Requirements

• You have 8+ years of experience in data science, applied science, marketing analytics, or advertising analytics.
• You have 2+ years of experience managing and developing data scientists.
• You bring experience in an on-site advertising or digital ads environment, with ownership of measurement, experimentation, or monetization analytics.
• You have strong knowledge of incrementality, lift testing, advertiser reporting, and performance optimization.
• You have experience working with large-scale behavioral, clickstream, or marketplace datasets.
• You are proficient in SQL and either Python or R.
• You have experience partnering with Product, Commercial, and Marketing stakeholders, and you can communicate effectively with senior leaders.
• You have experience connecting MMM, experimentation, attribution, or forecasting into a cohesive measurement approach.

Nice To Haves

• Experience with advertising platform growth, pricing or forecasting analytics, legacy measurement modernization, privacy-related measurement changes, or tools such as Databricks, Snowflake, Airflow, or dbt is a plus.

Responsibilities

• Lead measurement strategy for Zillow’s Elevate on-site ads business, including KPIs, advertiser value, pricing and placement insights, and revenue impact.
• Build and scale incrementality, lift testing, and experimentation frameworks across advertiser segments, markets, and product surfaces.
• Connect Elevate measurement to Zillow’s broader marketing science ecosystem, including MMM, attribution, forecasting, and budget allocation decisions.
• Manage, coach, and grow a high-performing team of data scientists through clear expectations, feedback, hiring, and career development.
• Set technical direction for scalable, production-ready analytics and modeling systems in partnership with Data Engineering.
• Influence leaders across Product, Commercial, and Marketing by translating technical findings into clear business recommendations.
• Lead through ambiguity by balancing rigor and speed, including contributing hands-on to high-leverage problems when needed.
• Drive thoughtful adoption of AI-enabled tools in ways that improve productivity while maintaining quality, governance, and data integrity.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 101-250 employees