Manager, Ad Monetization & Live Operations
About The Position
PCH Digital is looking for a strategic, data-driven Monetization & Live Operations Manager to own two critical areas of our business: programmatic advertising revenue and user monetization optimization. This role sits at the intersection of ad tech, analytics, and product strategy—you'll manage our existing ad monetization infrastructure while helping us intelligently guide users toward the right monetization path, whether that's premium membership or ad-supported experiences. The ideal candidate brings deep experience in web ad monetization (mobile is a plus), thrives on building automated systems, and has a keen eye for using data to drive revenue decisions. You'll have significant autonomy to optimize, automate, and evolve how we think about monetization at PCH.
Requirements
- 3-5+ years of experience in ad monetization, revenue operations, or ad tech—web experience is required; mobile experience is a strong plus
- Deep familiarity with programmatic advertising: header bidding, SSPs/DSPs, ad servers (GAM preferred), floor optimization, and yield management
- Strong analytical skills with experience using data to drive decisions (SQL, Excel/Sheets, and familiarity with BI tools)
- Experience building automation and process improvements—you should be excited about eliminating manual work
- Understanding of subscription/membership models and freemium monetization strategies
- Ability to think strategically about user segmentation and monetization trade-offs
- Strong communication skills—you'll work across teams and need to translate technical concepts for non-technical stakeholders
Nice To Haves
- Experience with mobile app monetization (SDK integration, mediation platforms)
- Background in gaming, sweepstakes, or consumer entertainment products
- Experience with A/B testing platforms and experimentation frameworks
- Scripting or light coding ability (Python, JavaScript) for automation
Responsibilities
- Own and operate PCH's programmatic advertising business across web and mobile app properties
- Maintain relationships with ad partners, SSPs, and demand sources to maximize fill rates and CPMs
- Identify and implement optimization opportunities (floor pricing, ad placement, header bidding configuration, etc.)
- Build automation for reporting, monitoring, and routine operational tasks—your goal is to make this function as self-sufficient as possible
- Stay current on ad tech trends, privacy regulations, and industry changes that impact programmatic revenue
- Use data and behavioral signals to determine the optimal monetization path for different user segments
- Design and execute strategies to convert high-potential users to paid membership while maximizing value from users who remain ad-supported
- Partner with Product, Analytics, and Marketing to test and iterate on conversion funnels, paywalls, and offer targeting
- Build frameworks for understanding user LTV across monetization paths and use this to inform prioritization
- Balance short-term revenue optimization with long-term user experience and retention
Benefits
- Competitive salary based on experience
- Medical, dental, and vision insurance, plus a range of additional voluntary benefits
- 401(k) with company match
- Flexible PTO and 15 paid holidays to rest and reset
- Remote-first culture with home office stipend
- Professional development budget
- 12 weeks of paid family leave to celebrate life’s biggest moments
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
