Manager 2, Performance Marketing

Intuit • Los Angeles, CA

272d

About The Position

Intuit's Ecosystem Lifecycle Marketing Team is looking for an experienced Marketer to help develop best-in-class campaigns that drive mid-market customer conversion and creation of qualified leads for our sales team. In this role you will have the opportunity to drive customer adoption of the full ecosystem of Quickbooks solutions. This is a unique opportunity for a highly motivated and experienced marketer to trailblaze the organization's future and innovate how we communicate the ecosystem to emerging Mid-Market businesses.

Requirements

• 10+ years of B2B marketing experience, ideally within lifecycle marketing.
• Experience setting up, executing and measuring lifecycle marketing campaigns for SaaS products, managing a team and directing strategy and roadmap execution.
• Experience working in environments where both fully digital and sales assisted purchase journeys co-existed a big plus.
• Highly collaborative approach with the ability to effectively manage relationships with many different internal and external stakeholders, including Sales teams.
• Proven ability to drive results and pivot if target metrics are not being met.
• MarTech experience a plus including SalesForce, Eloqua etc.
• Ability to rally and unite partners to work toward shared goals with clarity and purpose.
• Self-starter who sees ambiguity as an opportunity.
• Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact near-term levers.
• Bachelor's Degree required.

Responsibilities

• Develop digital, cross-channel mid-market customer focused campaigns across email, push, sms, in product communications and direct mail to implement a holistic, omni-channel approach.
• Partner closely with cross functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) and manage team of marketers to execute campaigns, as well as analyze results.
• Understand when and how to best engage with teams outside of marketing (data ops, analytics, product, PMO) in order to move projects forward.
• Meet or exceed our MQL forecast through rapid iteration of both tried and true strategies as well as innovative new approaches.
• Leverage existing next best action models and help identify new AI opportunities to improve the quality of the MQLs generated.
• Proactively make recommendations to enhance campaign strategy, manage team workload and requests, communicate status, identify risks, and thoughtfully and co-operatively negotiate with partners and stakeholders on deadlines, scope of work, and potential tradeoffs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
• Education Level: Bachelor's degree