Main Street Manager

Lansdale Borough•Lansdale, PA

About The Position

Lansdale has a new and exciting position for a Main Street Manager. During the first 12 months, the Main Street Manager will focus on establishing program capacity, achieving early wins, and positioning Lansdale Borough for long-term success and continued DCED investment. Priority initiatives include: Establish the Main Street Program Framework Formally launch Lansdale’s Main Street Program in alignment with DCED standards and the Main Street Four-Point Approach®. Develop the program’s mission, vision, and guiding principles in collaboration with Borough leadership and key stakeholders. Establish a clear governance and reporting structure, including roles of the Borough, Economic Development Committee, and partner organizations. Create an annual work plan and budget aligned with DCED grant requirements and Borough economic development goals. Develop systems for tracking program activities, expenditures, and outcomes consistent with DCED reporting expectations. Build Relationships & Stakeholder Engagement Conduct outreach to downtown business owners, property owners, and key community partners to build trust and establish the Main Street Program as a central resource. Create and maintain a comprehensive inventory of businesses, properties, vacancies, and redevelopment opportunities within the Main Street district. Establish regular communication channels with stakeholders, including meetings, updates, and feedback mechanisms. Identify and cultivate partnerships that support volunteer engagement, sponsorships, and program sustainability. Advance Economic Vitality & Business Support Develop and implement a business retention and engagement strategy to support existing Main Street businesses. Assist with site readiness and business recruitment efforts, including coordination with property owners and Borough departments. Identify opportunities to activate vacant or underutilized storefronts through temporary uses, pop-ups, or targeted outreach. Support the launch or refinement of façade improvement or incentive programs aligned with DCED funding objectives. Initiate Design & Placemaking Improvements Identify and advance at least one visible, high-impact design or placemaking project that improves the appearance or functionality of the Main Street district. Support streetscape, façade, signage, or wayfinding improvements that align with Borough plans and DCED design principles. Coordinate with Borough staff and partners to improve walkability, accessibility, and overall public realm quality. Strengthen Promotion & Downtown Identity Coordinate with Discover Lansdale to align existing events and promotions with Main Street economic development goals. Help refine or establish consistent branding and messaging for Lansdale’s Main Street districts. Support promotional initiatives that drive foot traffic, highlight local businesses, and reinforce Lansdale as a regional destination. Assist in identifying sponsorships and partnerships to support promotional activities. Position the Program for Future Funding & Growth Identify and pursue DCED and other funding opportunities to support continued Main Street investment. Prepare documentation, data, and narratives needed for grant compliance, designation readiness, or future applications. Demonstrate early program success through measurable outcomes such as business engagement, investment leveraged, events supported, or visible physical improvements. Present a year-end summary report to Borough leadership and stakeholders outlining accomplishments, lessons learned, and recommended Year Two priorities. This position offers a unique opportunity to shape Lansdale Borough’s Main Street Program from its inception and to build a sustainable, locally driven revitalization effort aligned with Pennsylvania’s Main Street Program goals.

Requirements

Bachelor's degree in Planning, Business, Public Administration, or related field with a minimum of 3-5 years' experience in community and/or economic development, or related field.