LTS Commercial Marketing Group Leader (North America)

Fortive Careers

About The Position

The NA LTS Commercial Marketing Group Leader for the Low Temperature Category is responsible for leading downstream marketing activities for both capital equipment and consumables within the category. This role will develop and execute marketing strategies, initiatives, and promotional programs to drive growth, market share, and customer engagement, in partnership with key stakeholders such as sales and global commercial marketing. Additionally, the position includes people management responsibilities for two team members supporting capital equipment and sterilization monitoring lines.

Requirements

Bachelor’s degree in Marketing, Communication, or a related field, or equivalent experience
7+ years of experience in marketing, sales or commercial function (minimum 2 in marketing); 2+ years in leadership roles (optional)
Bachelor’s degree in marketing, Business, Life Sciences, or related field; MBA preferred.
5+ years of experience in healthcare or medical device marketing/commercial, preferably in infection prevention or consumables.
Proven track record of successful product launches and commercial strategy execution.
Strong analytical, communication, collaboration and project management skills.
Ability to work cross-functionally and influence without direct authority.
Ability to quickly make data driven decisions
Ability to leverage MS suite of solutions (excel, powerpoint, etc)

Nice To Haves

Have experience using showpad, salesforce, powerBI and other sales enablement and marketing tools (preferred)

Responsibilities

Strategic Marketing Leadership Develop and implement downstream marketing strategies for the Low Temperature category, including capital equipment and consumables. Drive product positioning, messaging, and value propositions aligned with customer needs and market trends. Collaborate with upstream marketing, sales, and regional teams to ensure alignment and execution of global strategies. Define and track KPIs to measure campaign effectiveness and business impact.
Team Leadership Manage and mentor two marketing professionals responsible for capital equipment and sterilization monitoring lines. Foster a collaborative, high-performance team culture focused on delivering results.
Commercial Enablement Partner with Sales to develop and deploy tools, messaging, and training that support field execution and drive adoption. Lead the creation of bundling business models, sales collateral, value propositions, and objection-handling resources tailored to customer segments.
Support sales team with strategic account planning and customer engagement strategies.
Product & Portfolio Management Serve as the US commercial lead for the low temperature sterilization portfolio. Collaborate with Global Marketing, R&D, and Regulatory teams to ensure product positioning, lifecycle planning, and launch readiness in partnership with team members. Monitor product performance and recommend portfolio adjustments based on market feedback and data. Lead tactical areas of product launch (tools development, email campaigns, content development and social media planning)
Customer Engagement & Insights Partner with Clinical and Education teams to support customer training, education, and clinical adoption. Represent ASP at key industry events, customer meetings, and advisory boards.
Cross-Functional Collaboration Act as the primary liaison between US Commercial, Global Marketing, Sales, Clinical, Regulatory, and Supply Chain teams. Drive alignment on messaging, priorities, and execution plans across functions. Ensure timely communication and coordination for customer visits, product launches, and strategic initiatives.
Operational Excellence Manage marketing budgets, timelines, and agency/vendor relationships. Ensure compliance with all regulatory and legal requirements in marketing communications. Maintain accurate documentation and reporting of marketing activities and outcomes.
Marketing Content Collaborate with MarComm, product development, external agencies, customer advisory group and sales to produce relevant content (Slicks, PPTs, whitepapers, videos, website content, training materials, etc.) Create new, relevant, and engaging multichannel content that aligns with overall marketing plans/objectives. Ensure all customer- and internal-facing marketing materials align with product-specific value positioning & branding (best practice documents, user guides, etc.) and shepard through the compliance approval process.
Sales Enablement Excellence with sales collaboration to drive commercial programs, promos & products. Inform and lead the development of digital strategy, campaigns and lead generation strategies to drive customer adoption and sales targets. Examples include but not limited to supporting tradeshows, in servicing, sales training and annual national sales meeting. Segmentation, reviewing sales funnels/pipeline and support sales ride alongs are some of the expected standard work.
Product Launch & Business Planning Lead US product launch strategy for new LTS, including cross-functional planning, training, and execution. Develop and implement go-to-market (GTM) plans that align with commercial objectives and customer needs. Own the creation and delivery of quarterly business review (QBR) decks, including performance analysis, strategic updates, and future planning for internal stakeholders.
Communication & Presentation Excellence Demonstrate exceptional communication skills across all channels, including customer-facing presentations, sales enablement, and internal stakeholder engagement. Deliver clear, compelling, and clinically credible messaging builds trust with customers and positions ASP as a thought leader in infection prevention. Collaborate with Sales to ensure joint communication strategies, maintaining alignment and professionalism in all external interactions. Develop and present strategic updates, business cases, and performance insights to leadership and cross-functional teams. Ability to socialize pre-reads for stakeholder alignment for impactful presentations.
Brand Stewardship & Messaging Ensure all marketing initiatives, materials, and communications are aligned with ASP’s brand identity, voice, and strategic positioning. Champion the LTS portfolio brand within the US market, driving awareness, differentiation, and preference. Collaborate with global and regional teams to maintain consistency in branding across channels, campaigns, and customer touchpoints. Monitor brand perception and contribute to strategies that reinforce ASP’s reputation as a leader in infection prevention.
National Sales Meeting & Event Leadership Lead the planning, development, and execution of impactful national sales meetings content for category and commercial events. Design and deliver inspirational content and experiences that energize the sales force, reinforce product value, and drive commercial momentum. Collaborate cross-functionally to develop presentations, breakout sessions, and training materials that support business objectives and elevate team engagement. Ensure seamless logistics, speaker preparation, and post-event follow-up to maximize impact and ROI.
Act as a change agent within the organization, influencing cross-functional teams to adopt brand-led thinking.
Performs other duties assigned as needed