LTS Commercial Marketing Group Leader (North America)

Fortive

About The Position

Under general direction and in accordance with all applicable government laws, regulations and ASP policies, procedures and guidelines, this position: Strategic Marketing Leadership Develop and implement downstream marketing strategies for the Low Temperature category, including capital equipment and consumables. Drive product positioning, messaging, and value propositions aligned with customer needs and market trends. Collaborate with upstream marketing, sales, and regional teams to ensure alignment and execution of global strategies. Define and track KPIs to measure campaign effectiveness and business impact. Team Leadership Manage and mentor two marketing professionals responsible for capital equipment and sterilization monitoring lines. Foster a collaborative, high-performance team culture focused on delivering results. Commercial Enablement Partner with Sales to develop and deploy tools, messaging, and training that support field execution and drive adoption. Lead the creation of bundling business models, sales collateral, value propositions, and objection-handling resources tailored to customer segments. Support sales team with strategic account planning and customer engagement strategies. Collaborate with Global Marketing, R&D, and Regulatory teams to ensure product positioning, lifecycle planning, and launch readiness in partnership with team members. Ensure timely communication and coordination for customer visits, product launches, and strategic initiatives. Ensure compliance with all regulatory and legal requirements in marketing communications. Ensure all customer- and internal-facing marketing materials align with product-specific value positioning & branding (best practice documents, user guides, etc.) and shepard through the compliance approval process. Develop and implement go-to-market (GTM) plans that align with commercial objectives and customer needs. Deliver clear, compelling, and clinically credible messaging builds trust with customers and positions ASP as a thought leader in infection prevention. Collaborate with Sales to ensure joint communication strategies, maintaining alignment and professionalism in all external interactions. Develop and present strategic updates, business cases, and performance insights to leadership and cross-functional teams. Collaborate with global and regional teams to maintain consistency in branding across channels, campaigns, and customer touchpoints. Design and deliver inspirational content and experiences that energize the sales force, reinforce product value, and drive commercial momentum. Collaborate cross-functionally to develop presentations, breakout sessions, and training materials that support business objectives and elevate team engagement. Ensure seamless logistics, speaker preparation, and post-event follow-up to maximize impact and ROI. Performs other duties assigned as needed | ☒N/A Ability to socialize pre-reads for stakeholder alignment for impactful presentations.

Requirements

Bachelor's degree in Marketing, Communication, or a related field, or equivalent experience
7+ years of experience in marketing, sales or commercial function (minimum 2 in marketing); 2+ years in leadership roles (optional)
Bachelor's degree in marketing, Business, Life Sciences, or related field; MBA preferred.
5+ years of experience in healthcare or medical device marketing/commercial, preferably in infection prevention or consumables.
Proven track record of successful product launches and commercial strategy execution.
Strong analytical, communication, collaboration and project management skills.
Ability to work cross-functionally and influence without direct authority.
Ability to quickly make data driven decisions
Ability to leverage MS suite of solutions (excel, powerpoint, etc)

Nice To Haves

Have experience using showpad, salesforce, powerBI and other sales enablement and marketing tools (preferred)

Responsibilities

Strategic Marketing Leadership Develop and implement downstream marketing strategies for the Low Temperature category, including capital equipment and consumables.
Drive product positioning, messaging, and value propositions aligned with customer needs and market trends.
Collaborate with upstream marketing, sales, and regional teams to ensure alignment and execution of global strategies.
Define and track KPIs to measure campaign effectiveness and business impact.
Team Leadership Manage and mentor two marketing professionals responsible for capital equipment and sterilization monitoring lines.
Foster a collaborative, high-performance team culture focused on delivering results.
Commercial Enablement Partner with Sales to develop and deploy tools, messaging, and training that support field execution and drive adoption.
Lead the creation of bundling business models, sales collateral, value propositions, and objection-handling resources tailored to customer segments.
Support sales team with strategic account planning and customer engagement strategies.
Collaborate with Global Marketing, R&D, and Regulatory teams to ensure product positioning, lifecycle planning, and launch readiness in partnership with team members.
Ensure timely communication and coordination for customer visits, product launches, and strategic initiatives.
Ensure compliance with all regulatory and legal requirements in marketing communications.
Ensure all customer- and internal-facing marketing materials align with product-specific value positioning & branding (best practice documents, user guides, etc.) and shepard through the compliance approval process.
Develop and implement go-to-market (GTM) plans that align with commercial objectives and customer needs.
Deliver clear, compelling, and clinically credible messaging builds trust with customers and positions ASP as a thought leader in infection prevention.
Collaborate with Sales to ensure joint communication strategies, maintaining alignment and professionalism in all external interactions.
Develop and present strategic updates, business cases, and performance insights to leadership and cross-functional teams.
Collaborate with global and regional teams to maintain consistency in branding across channels, campaigns, and customer touchpoints.
Design and deliver inspirational content and experiences that energize the sales force, reinforce product value, and drive commercial momentum.
Collaborate cross-functionally to develop presentations, breakout sessions, and training materials that support business objectives and elevate team engagement.
Ensure seamless logistics, speaker preparation, and post-event follow-up to maximize impact and ROI.
Performs other duties assigned as needed
Ability to socialize pre-reads for stakeholder alignment for impactful presentations.