Loyalty Program Manager

Columbia Sportswear Company • Portland, OR

176d

About The Position

The eCommerce team powers our US and Canada Columbia.com sites as well as our Customer Care Center. From merchandising and marketing to product management and technology, the consumer is at the center of everything we do. And the eCommerce team is known for the relentless improvement of the customer experience-always striving for a better, faster, easier experience. The eCommerce Marketing team is looking for a Loyalty Program Manager to manage the Columbia Greater Rewards (CGR) Loyalty program. In this role, you will be accountable to build, drive, and enhance the program and ensure that Columbia Sportswear maintains a best-in-class Loyalty experience across brick & mortar and eCommerce. This role is a highly visible leader in the organization and will drive sales and enrollments as well as strengthen the brand across a multi-channel environment including web, retail stores, mobile and social platforms.

Requirements

• 8-10 years professional experience in eCommerce/Retail Loyalty programs required.
• Experience with corporate reporting systems, CRM platforms, databases, data systems and web analytics programs required.
• Expertise with how customer data is stored and moved across data systems and platforms.
• Deep understanding of consumer behavior in order to build out key consumer segments and deliver the most relevant offers and communications to our user base.
• Demonstrated experience with digital and direct marketing programs such as email, search, social and affiliate.
• Strong people leadership skills, including the ability to influence, coach, develop and to get work done through others.

Responsibilities

• Accountable for creating and communicating the Loyalty program vision, strategy, and execution across the entire organization.
• Establish and meet Loyalty revenue and new member acquisition goals.
• Lead key teams in eCommerce and Brick and Mortar to deliver the Loyalty experience across all channels and platforms.
• Develop and execute strategies that strengthen lifetime value, enhance the customer journey, and provide significant opportunities for marketing and engagement.
• Apply learnings from consumer level data to develop segmented audience-based campaigns.
• Manage the relationship with key vendors supporting the Loyalty program.
• Lead, develop and coach members of the Loyalty team.
• Represent the Loyalty program with executive leadership across the organization.
• Serve as the expert on Loyalty best practices and competitor programs to gain understanding of trending behaviors and the marketplace.

Benefits

• 401k plan plus a generous company match.
• Medical, dental, vision, life insurance, disability.
• Flexible spending accounts, health savings account.
• Assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
• EAP + which is free and confidential 24/7/365 counseling services.
• Extensive wellness benefits.
• Employee discounts.
• Generous time off program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees