Loyalty Operations Manager

Alo Yoga • Beverly Hills, CA

3d • $130,000 - $170,000

About The Position

Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life. OVERVIEW The Loyalty Operations Manager will own day-to-day operations and process development for our evolving loyalty program, Alo Access. With a strong emphasis on enabling omnichannel and international growth, this role will execute strategies that deepen customer loyalty, brand affinity, and repeat purchase behavior to help accelerate Alo’s global business. The ideal candidate brings experience with consumer-facing loyalty systems and a customer-first mindset.

Requirements

• 3-5 years in Digital Marketing or E-commerce roles with 1-2+ years of Loyalty experience
• Experience scaling consumer-facing brands, especially in e-commerce or retail
• Customer-Centricity: Strong advocate for shifting to customer-first lifecycle strategies.
• Cross-Functional Influence: Proven ability to collaborate across marketing, product, data, creative, and retail functions.
• Operational Excellence: Strong program management skills, with ability to manage complex campaigns across multiple markets and teams.

Nice To Haves

• International marketing experience a huge plus.
• MBA is a plus

Responsibilities

• Own the configuration and launch of Alo Access loyalty rewards and experiences across global markets.
• Develop and own operational SOPs while improving processes.
• Optimize and scale reward catalog profitability and margin awareness in partnership with Merchandising.
• Consolidate reporting and action-oriented insights each week regarding loyalty reward activities.
• Partner with MarTech, Loyalty Vendors and Analytics to advance loyalty management capabilities, ensure timely release calendars and insights reporting.
• Support continuous optimization via development, execution and share-out of key loyalty experiments.
• Partner with CRM, Creative and Digital Product to test messaging and optimize friction points across the loyalty journey.
• Partner with Sr. Director of Loyalty to develop store and customer experience enablement tools, FAQs and training materials to ensure a consistent omnichannel execution across global markets.
• Partner with Customer Service and CX to monitor NPS sentiments and escalate loyalty-related feedback.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees