Local Sales Manager, WSFL
About The Position
Are you a dynamic sales leader ready to drive revenue growth in one of America's most vibrant markets? WSFL-TV, Channel 39, owned and operated by The E.W. Scripps Company and the proud home of the Stanley Cup-winning Florida Panthers, is seeking a Local Sales Manager who will lead our sales team to new heights. This is your unique opportunity to help local businesses realize growth through compelling multi-platform advertising solutions while leveraging our broadcast platform that reaches over 4 million people across Miami-Dade, Broward, and Monroe counties, plus our exclusive partnership with the Florida Panthers. You'll develop a high-performing team in the exciting South Florida market, utilizing everything from Over The Top (OTT) video and search strategies (SEO/SEM) to social media, digital display, e-mail targeting, and broadcast television.
Requirements
- Bachelor's degree in business or related field or equivalent experience preferred
- Generally, 7+ years proven success in media sales
- Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required
- Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits
- Demonstrated aptitude for informal leadership and mentoring; fosters open dialogue, empowers others, addresses conflict quickly and directly
- Strong coaching and feedback skills
- Strong ability to motivate others toward team goals
- Able to foster an environment that enables creative and innovative thinking
- Strong influencing, selling and upselling skills
- Effective teamwork and collaboration skills
- Very strong analysis and data interpretation - able to help others translate needs and research data into sound marketing proposals
- Exceptional verbal and written communication skills
- Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
- Strong time management and organization skills
- Proficient with Microsoft Office (Word, Excel and PowerPoint)
- Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)
- Proven ability to manage multiple tasks in a fast-paced environment
Responsibilities
- Collaborate with the General Manager and other sales managers and departments to accomplish the objectives of the station
- Organize, direct and manage the execution and performance of a team of local sales Account Executives
- Negotiate ratings, rates and budgets
- Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile
- Develop working knowledge of Scripps Sales Process (SSP) and coach Account Executives regarding SSP in the field
- Utilize SSP, resources and tools provided to build effective sales strategies
- Collaborate with the Director of Sales and Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved
- Collaborate with the Director of Sales and Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready
- Maintain positive working relationships with outside vendors
- Interface with traffic systems and personnel to ensure efficient management of airtime inventory
- Oversee accounts receivable and credit policies
- Develop and implement pricing and packaging to fill needs of both client and station
- Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly
- Effectively forecast sales revenue and manage department expenses so that financial goals are achieved
- Other duties as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
