Local Sales Manager

Hearst•Birmingham, AL

About The Position

WVTM, the NBC affiliate in Birmingham Alabama, has a position open for a dynamic Local Sales Manager . We are looking for a sales leader who creates a positive culture for success through leadership, clear direction, teaching, motivating, and evaluating the sales efforts of our local team. You will lead the local team in exceeding budgets on multiple platforms and mentor a team of motivated sellers. You will coach a winning team and recruit and train new sellers. You will have experience in pricing and inventory management and the ability to develop and maximize revenue opportunities within the local advertising community. Client engagement is a top priority. You will report to the General Sales Manager. Values in Action At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Requirements

Analyze issues thoroughly to make decisions
Create persuasive sales presentations
Have a passion to build client relationships, internal and external
Have a history of achieving budgets on multiple platforms
You are an accomplished negotiator
Have the creativity to develop targeted, customer-focused marketing solutions using multiple media products including television, digital assets, and multi-cast
Have experience in new business development
Have an excellent understanding of how to price and manage inventory
Take ownership of local budgets and revenue goals and is constantly developing strategies to overachieve
Have a passion to develop a successful team of media sales executives
Valid driver's license and reliable automobile
Related military experience will be considered

Responsibilities

With guidance from the General Sales Manager, set the tone for the local sales department by providing guidance following mutually agreed upon sales goals and priorities
Define performance expectations and measure processes to assure account executives efforts and attention will lead to achievement of those expectations
Conduct weekly one-on-one meetings and quarterly strategy meetings with each Account Executive
Develop relationships with our clients and important prospects through frequent visibility; includes being active in the sales process, accompany account executives on sales calls and entertaining clients
Help forecast revenue throughout the year to exceed quarterly and annual forecasts
Manage, alongside the General Sales Manager and National Sales Manager, inventory and rates to maximize station revenue
Manage, alongside the Digital Sales Manager, our internet and overall digital sales efforts to exceed revenue goals
Exceed our departmental revenue goals for WVTM, MeTV, Digital and New Business sales
Advise the Research Director in the creation of research pieces to help with our sales efforts
Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
Support local sellers in sales presentations to multiple points of contact with client/agency personnel
Evaluate seller performance and provide feedback
Work in partnership with the Digital Sales Manager and National Sales Manager to achieve shared and strategic goals