About The Position

MedscapeLIVE!, a Medscape Company, delivers MD and HCP audiences across all therapeutic areas. Access MDs and HCPs through MedscapeLIVE! Events. WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Requirements

  • Proficiency in CRM, marketing analytics tools, data visualization platforms (Tableau/Power BI), and segmentation systems.
  • Strong understanding of HCP databases, NPI taxonomy, and healthcare market dynamics.
  • Ability to translate data insights into clear recommendations for client-facing teams.
  • Comfortable working in fast-paced environments with multiple concurrent events.

Responsibilities

  • Conduct audience analysis using prescribing trends, specialty data, geography, and practice type.
  • Build segmented target lists (HCPs, hospitals, community practices, IDNs).
  • Identify high-value regions and clinical hotspots for event placement.
  • Evaluate competitor presence, market saturation, and opportunity gaps.
  • Support sales with data-driven recommendations for event formats, locations, and audience mix.
  • Forecast potential attendance using historical data, specialty density, and engagement benchmarks.
  • Analyze local healthcare ecosystems to recommend partnered venues (hospitals, cancer centers, specialty groups).
  • Partner with PM/AE teams to validate feasibility and alignment with client KPIs.
  • Research and score potential partnered venues (hospitals, professional societies, academic centers).
  • Map local networks to identify optimal event footprint.
  • Measure engagement performance vs. benchmarks and client KPIs.
  • Assess venue performance and recommend future location strategy.
  • Identify trends in clinician behavior, attendance patterns, and educational demand.
  • Deliver executive summaries with actionable insights for continuous improvement.
  • Support Sales, PM, and AE teams with data insights to improve accuracy of pre-sale commitments.
  • Inform marketing on audience needs, segmentation intelligence, and targeting refinements.
  • Collaborate with event operations and client services to ensure data alignment from planning through reporting.
  • Partner with hospital/venue relations teams to enhance local engagement strategies.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume

What This Job Offers

Job Type

Full-time

Career Level

Entry Level

Education Level

No Education Listed

Number of Employees

1,001-5,000 employees

© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service