Business Development Representative (Live Events)
About The Position
AudienceView is an organization of people who are passionate about the business of Live Events. We create industry-leading software solutions that fuel attendee engagement, ticket sales and advertising solutions for thousands of sports, music and theatre venues in 16 countries around the world. AudienceView employees share a vision to help entertainment organizations deliver exceptional experiences for people who love live events. We achieve this through innovative technology, popular media brands, effective distribution strategies and a dedicated team of experts that help create customer success every single day. We are seeking a highly motivated and Business Development Specialist to drive growth through targeted outbound engagement with organizations across the performing arts, live entertainment, and cultural sectors. This role is outbound-focused, responsible for proactively identifying, researching, and engaging high-value institutions such as theatres, festivals, museums, and performing arts organizations. You will initiate meaningful conversations, uncover operational and commercial challenges, and position AudienceView as a strategic long-term partner. Beyond prospecting, you will play a key role in capturing market intelligence and contributing insight that shapes our go-to-market approach, account strategy, and targeting models. This role is ideal for someone who thrives at the intersection of relationship-driven outreach, industry expertise, and operational performance.
Requirements
- Excellent creative writing skills to craft personalized, industry-aware outreach.
- Self-motivated, proactive, and driven by relationship-building and strategic impact.
- 1+ years of outbound-focused sales or business development experience within the live events, arts, theatre, performing arts, or museum industry.
- Strong understanding of the challenges, funding models, and audience dynamics within cultural organizations.
- Proven experience engaging senior stakeholders
- Comfortable with high-volume cold calling and strategic account-based prospecting.
- Strong communication, relationship-building, and consultative selling skills.
- Organized and analytical, with experience managing pipelines and CRM systems (Salesforce preferred)
Responsibilities
- Proactively identify, research, and target organizations within the live events, arts, theatre, and museum sectors.
- Develop and execute strategic outbound campaigns across phone, email, and LinkedIn.
- Engage senior stakeholders and decision-makers through personalized, insight-driven outreach.
- Qualify prospects and assess organizational readiness, needs, and alignment with AudienceView’s platform.
- Secure and schedule discovery meetings with qualified prospects for Account Executives.
- Maintain Salesforce data hygiene, ensuring accurate and actionable records.
- Optimize use of sales engagement tools, sharing best practices with the team.
- Partner with Marketing and Sales Operations to improve lead routing and scoring
- Provide feedback on inbound lead quality and outbound targeting to help refine strategy.
- Provide feedback and insights from prospects and the market to inform sales strategy and marketing campaigns.
Benefits
- We’re a global leader in live events technology. As the essential partner to get live events discovered, attended, and remembered, we help our clients sell more tickets every single day.
- We’re passionate about live entertainment. AudienceView believes in the power of live events and its purpose is to ignite that passion in people around the world.
- We have amazing clients. Our exciting roster of clients includes sports, live music, and performing arts organizations
- Our employees love us. We offer excellent benefits, competitive salaries, flexible hours, remote work opportunities, and more!
- We're a remote-first company. Our remote culture allows our employees to have the flexibility to work anywhere in the country they are residing (Canada, the USA, UK, and Chile).
- Diversity and inclusion are paramount to building our culture. The data is abundantly clear that diverse teams are more successful because they offer different perspectives, increased innovation, faster problem-solving, and higher employee engagement among other benefits.
- Flexible work schedule: AudienceView empowers permanent employees to take off alternating Fridays by condensing their two-week schedule into 9 days. Flexible, uncapped vacation and sick policy. Employees need time away from work to recharge.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
