Linear/Streaming Lead

Kalshi•New York City, NY

2d•$180,000 - $320,000

About The Position

Kalshi is defining a new category Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history, is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more. We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position. Our vision: well… build the largest financial market on the planet. Our mission: bring more truth to the world through the power of markets. Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets. Role Roadmap Kalshi is seeking a strategic and data-driven TV Lead to own our national and streaming television strategy end-to-end. This individual will plan, buy, and optimize campaigns across linear and connected TV, balancing creative storytelling with performance rigor. They will negotiate directly with networks and platforms, manage agency and vendor relationships, and use data to continually refine spend efficiency and impact. The ideal candidate combines media expertise with an entrepreneurial mindset, helping position Kalshi as a category-defining brand through smart, measurable TV investment.

Requirements

5–10+ years of experience in TV/media buying (linear + CTV/OTT), ideally in a performance-driven environment
Strong understanding of media math, TV measurement, and attribution (e.g., MMM, MTA, incrementality)
Demonstrated ability to manage multi-million-dollar budgets efficiently and strategically
Established relationships with networks, stations, and media vendors a strong plus.
Proven experience optimizing campaigns based on data and measurable KPIs.
Excellent negotiation skills, analytical thinking, and attention to detail
Ability to thrive in a fast-paced, experimentation-heavy environment
Bachelor’s degree required; relevant marketing, advertising, or communications background preferred

Responsibilities

Develop, execute, and optimize Kalshi’s TV buying strategy across national and local markets
Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms to drive efficient customer acquisition
Analyze audience data, ratings, reach/frequency, and performance metrics to inform smart buying decisions
Identify high-value placements and inventory opportunities based on audience behavior and Kalshi’s target customer segments
Own end-to-end campaign execution: forecasting, negotiating rates, securing inventory, trafficking spots, and ensuring accurate delivery
Monitor pacing and performance in real time; quickly adjust flighting, placements, and spend to maximize ROI
Build and maintain strong relationships with networks, stations, DSPs, and media partners
Negotiate rates, added value, and make goods to ensure Kalshi receives premium placement and maximum efficiency
Partner closely with Growth, Analytics, Creative, and Product Marketing to ensure TV strategy aligns with broader acquisition goals
Work with analytics teams to interpret results and translate insights into actionable next-steps
Develop detailed post-buy analyses, performance reports, and recommendations for future cycles
Translate campaign performance into clear insights for senior leadership
Own TV/media budgets—forecasting, allocating, and managing spend across channels and timeframes
Ensure campaigns deliver within budget while meeting efficiency targets
Design and run structured tests across networks, formats, audience segments, and dayparts to expand Kalshi’s playbook
Stay ahead of trends in TV and CTV buying, measurement, attribution, and marketplace shifts