Lifecycle Marketing Specialist

Pj Fitzpatrick•New Castle, DE

About The Position

PJ Fitzpatrick is a home improvement company that provides residential exterior and interior renovation services, including roofing, siding, windows, doors, gutters, and bath solutions. Founded with a focus on quality workmanship and dependable service, the company has grown into a trusted name for homeowners seeking durable, long-lasting improvements. PJ Fitzpatrick is known for its customer-first approach, professional installations, and commitment to standing behind its work across the regions it serves. The Lifecycle Marketing Specialist is responsible for building, executing, and optimizing customer communications throughout the entire customer journey. This role will focus on driving engagement, increasing retention, improving customer satisfaction, and maximizing customer lifetime value by building personalized, data-driven marketing campaigns across multiple channels.

Requirements

2–4+ years of experience in lifecycle/retention marketing, CRM marketing, email/SMS marketing, or marketing automation.
Hands-on experience with CRM and marketing automation tools (Klaviyo, HubSpot, Salesforce Marketing Cloud, Marketo, Iterable, etc.).
Strong understanding of customer segmentation, behavioral triggers, CAN-SPAM and TCPA rules.
Basic graphic design and email template creation skills.
Familiarity with A/B testing and campaign analysis methodologies.
Comfortable merging and analyzing data and reporting insights using Excel, Google Analytics, Looker, Power BI, or similar tools.
Excellent copywriting and communication skills with strong attention to detail.
Ability to manage multiple projects and deadlines in a fast-paced environment.

Nice To Haves

Experience in home services, e-commerce, subscription services, or another customer lifecycle–heavy industry.
Experience with SMS platforms and deliverability best practices.

Responsibilities

Build, launch, and optimize lifecycle campaigns including onboarding, post-install, inactive/reactivation, win-back, and loyalty.
Create segmentation to deliver personalized, high-performing messaging.
Own end-to-end execution lifecycle campaigns—segmentation, build, QA, scheduling, deployment, and performance analysis.
Write copy and create design for assets that align with brand voice and lifecycle goals.
Maintain list hygiene by updating unsubscribe lists and identifying customers that qualify for multiple campaigns within the same timeframe.
Track and report on campaign performance.
Provide recommendations to continuously improve customer journey and channel effectiveness.
Develop A/B and multivariate tests to improve open rates, clicks, conversions, and retention metrics.
Assist the marketing team with additional tasks as needed.