Lifecycle Marketing Specialist

Eight Sleep•New York, NY

17d

About The Position

At Eight Sleep, Email and SMS are core revenue and retention channels. We’re looking for a Lifecycle Marketing Specialist to help execute and scale these programs with a strong balance of hands-on implementation and thoughtful project ownership. This role balances direct execution with project ownership and strategic support. You’ll spend much of your time building, launching, and QA’ing email and SMS campaigns and flows, while also partnering closely with Lifecycle leadership to support planning, prioritization, and ongoing optimization. This is a great opportunity for someone who wants to stay close to execution while taking on more responsibility and ownership within a fast-growing lifecycle program.

Requirements

MUST HAVE: 2 to 4+ years of hands-on experience building email and SMS programs in Klaviyo
Strong understanding of lifecycle marketing fundamentals including segmentation, personalization, and testing
Proven ability to manage multiple campaigns and flows at once without missing details
Demonstrated testing mindset with experience supporting A/B tests, interpreting results, and applying learnings to future campaigns and flows
Comfortable owning execution while collaborating closely with cross-functional partners
Organized, proactive, and able to work independently in a fast-moving environment
Klaviyo campaign and flow builds (required)
Email QA tools such as Litmus or Email on Acid
Working knowledge of HTML and CSS for email
SMS execution and compliance best practices
Experience pulling performance data and supporting reporting (Looker a plus)

Nice To Haves

Experience in DTC, subscription, or consumer hardware brands
Exposure to customer data platforms or advanced lifecycle tech stacks
Experience supporting international lifecycle programs

Responsibilities

Build and launch email and SMS campaigns and automated flows in Klaviyo
Implement segmentation, personalization, dynamic content, and A/B tests
QA emails across devices, browsers, and inboxes using tools like Litmus or Email on Acid
Support SMS execution and compliance across regions
Maintain deliverability best practices, list hygiene, and suppression logic
Ensure all sends meet CAN-SPAM, GDPR, and other regional compliance requirements
Own execution timelines from brief to launch, flagging risks and dependencies early
Partner with Lifecycle leadership to translate strategy into clear implementation plans
Help prioritize incoming requests based on impact, effort, and timelines
Coordinate with creative, data, and engineering partners to keep projects on track
Support testing strategy and help operationalize learnings across campaigns and flows
Document workflows, QA standards, and best practices to improve team efficiency