Lifecycle Marketing Manager

Affinity.co

2d • $119,000 - $137,000

About The Position

Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets.
We're seeking a data-driven email marketer to build and scale Affinity's lifecycle marketing program that drives new business pipeline and converts prospects into customers and expands customer accounts. This role combines strategic email campaign development, buyer journey optimization, and conversion-focused nurture programs to accelerate revenue growth. You'll leverage marketing automation and data insights to create personalized email experiences that resonate with private capital professionals and drive measurable pipeline impact.

Requirements

• 3-5 years experience in lifecycle or email marketing in a B2B SaaS environment
• Proven track record managing email marketing programs that drive measurable pipeline and revenue growth
• Strong analytical skills with ability to interpret campaign data and develop actionable optimization strategies
• Excellent communication skills
• Proficiency with marketing automation platforms (Pardot, Marketo, HubSpot), Salesforce, and analytics tools
• Experience with AI tools for workflow automation, personalization, and campaign optimization
• Collaborative approach with ability to work across marketing, sales, and operations teams
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment

Responsibilities

• Develop and manage email nurture programs for every stage of the funnel, from awareness to purchase and post-purchase
• Create segmented campaigns tailored to PE/VC buyer personas and deal team priorities
• Design triggered email flows based on prospect behavior and engagement signals
• Build A/B testing strategies to continuously optimize email performance and conversion rates
• Design and maintain compliant preference centers that meet CAN-SPAM and GDPR requirements while optimizing subscriber experience. Work with operations to implement proper consent mechanisms, manage opt-in/opt-out processes, maintain suppression lists, and ensure all email communications include required elements.
• Partner with Demand Generation and Sales teams to create email campaigns that drive qualified lead generation
• Develop promotional email sequences for product launches, feature releases, and key initiatives
• Coordinate webinar promotion and event-driven email campaigns
• Build re-engagement campaigns to revive cold prospects and stalled opportunities
• Analyze engagement patterns to inform re-engagement strategies, lifecycle stage progression rates, and nurture velocity.
• Maintain strong deliverability through inbox placement monitoring and sender reputation management.
• Report on campaign ROI, cost per conversion, and email’s contribution to overall marketing goals.
• Collaborate with Product Marketing to develop compelling email content that addresses buyer pain points
• Leverage AI tools for prospect research, content personalization, and message optimization
• Create educational email series showcasing ROI, deal flow acceleration, and relationship intelligence value
• Develop sales enablement email templates and sequences for outreach programs

Benefits

• We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
• Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
• Retirement Planning: We offer a 401(k) plan to help you plan for your future.
• Learning & Development: We provide an annual education budget and a comprehensive L&D program.
• Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
• Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed