Lifecycle Marketing Manager

Imprint • New York, NY

1d

About The Position

As Lifecycle Marketing Manager, you will own marketing strategy and execution for customer lifecycle programs at Imprint. This is an individual contributor role focused on understanding customer behavior, identifying opportunities for engagement, and deploying marketing solutions that drive measurable outcomes across activation, spending, retention, and other key lifecycle stages.
You will act as the marketing partner to our co-brand partners and internal cross-functional stakeholders, translating business problems into marketing strategies, building repeatable frameworks, and ensuring marketing drives behavior.
This role blends strategic thinking with hands-on execution, requiring strong analytical fluency, cross-functional collaboration, and the ability to build institutional learnings that compound over time.

Requirements

• 3–7 years of lifecycle or product marketing experience, with a strong track record of driving customer engagement and behavior change
• Strong marketing mindset: ability to think about customer communication, messaging, and behavior change through a marketing lens
• Data fluency: comfortable with A/B testing, statistical significance, analytics tools, and using data to inform decisions
• Problem diagnosis: ability to dig beyond surface-level descriptions to understand root causes and customer friction
• Cross-functional collaboration: experience working with product, analytics, finance, or operations teams
• Clear, thoughtful communicator with strong judgment and the ability to prioritize transparently
• Track record of building on learnings and creating repeatable frameworks rather than starting fresh on each problem

Nice To Haves

• Experience in fintech, payments, or companies with strong lifecycle engagement (e.g., SoFi, OnePay)
• Familiarity with lifecycle marketing tools and platforms (e.g., Braze, Iterable, Customer.io)
• Experience working in B2B2C or partner-driven business models
• Pragmatic mindset: comfort with incremental progress while holding a long-term vision

Responsibilities

• Own marketing strategy and execution for assigned lifecycle areas, with accountability for business outcomes
• Partner with GMs and cross-functional stakeholders to understand business problems and translate them into marketing solutions
• Conduct qualitative and quantitative analysis to understand customer behavior, identify friction points, and surface opportunities
• Design and execute lifecycle marketing programs (email, in-app, push, etc.) that drive measurable impact
• Build repeatable frameworks and best practices that compound over time and scale across programs
• Work cross-functionally with product, analytics, and operations to understand available levers and tools
• Use A/B testing, analytics, and performance data to measure impact and iterate on learnings
• Navigate dual stakeholder relationships with Imprint and partner teams, balancing priorities transparently
• Adapt marketing best practices to Imprint's specific context rather than applying rigid playbooks

Benefits

• Competitive compensation and equity packages
• Leading configured work computers of your choice
• Flexible paid time off
• Fully covered, high-quality healthcare, including fully covered dependent coverage
• Additional health coverage includes access to One Medical and the option to enroll in an FSA
• 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
• Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed