Lifecycle Marketing Manager

Robinhood•Chicago, FL

15h•$86,000 - $130,000•Hybrid

About The Position

Join us in building the future of finance. Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading. About the team + role We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards. Lifecycle Marketing at TradePMR helps advisors get the most out of our platform by delivering timely, relevant, and educational experiences across their journey. As a Lifecycle Marketing Manager, you’ll own high-impact lifecycle programs that drive advisor engagement, product adoption, and revenue growth from existing clients. You’ll develop and manage customer segments, identify key moments in the advisor lifecycle, and design experiences that help advisors take the next best action at the right time. You’ll also play a key enablement role — partnering with our Growth and Advisor Services teams to create scalable lifecycle initiatives that reinforce frontline conversations and support advisor success. This role is based in our Clearwater, FL; Westlake, TX; or Chicago, IL office(s), with in-person attendance expected at least 3 days per week. At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams.

Requirements

7-10 years of experience in lifecycle, CRM, or growth marketing
Experience owning segmentation strategies and journey-based lifecycle programs
Strong analytical skills with the ability to translate data into action
Experience driving growth or revenue impact from existing customers
Ability to collaborate across teams and navigate ambiguity
Interest in wealth management, fintech, or advisor-focused platforms
Must have experience utilizing Salesforce Marketing Cloud, Google Analytics, SuperSet

Responsibilities

Define, design and execute the lifecycle strategy across onboarding, education, product adoption, engagement, and retention for existing advisors
Develop advanced segmentation frameworks using behavioral and product usage data to deliver relevant and timely lifecycle experiences
Build lifecycle-driven enablement initiatives that support Growth and Advisor Services teams
Develop and launch multi-channel lifecycle campaigns across email, in-app, and other owned channels
Partner cross-functionally to deliver clear, compliant, and advisor-centric messaging
Use experimentation and performance insights to continuously improve lifecycle impact
Share insights and recommendations that influence marketing, product, and advisor experience priorities

Benefits

Challenging, high-impact work to grow your career
Performance driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching
Best in class benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents
Lifestyle wallet - a highly flexible benefits spending account for wellness, learning, and more
Employer-paid life & disability insurance, fertility benefits, and mental health benefits
Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
Exceptional office experience with catered meals, events, and comfortable workspaces.

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