Lifecycle Marketing Manager

Charlie Health • New York, NY

102d • $101,000 - $130,000

About The Position

We’re seeking a Lifecycle Marketing Manager to own the full user lifecycle at Charlie Health. This person will manage the activation, engagement, and retention of clients, alumni, and referrers via email, SMS, and other channels, ensuring that each touchpoint drives measurable impact. This role will partner cross-functionally with Growth, Outreach, and Clinical teams, and build scalable systems that improve client and provider experiences across their journeys with Charlie Health. The ideal candidate will be both strategic and hands-on, capable of identifying new opportunities while also improving the performance of existing lifecycle programs.

Requirements

• Bachelor’s degree required
• Ability to work 4 days per week in-person in our New York City office
• 3–5 years of experience in lifecycle, CRM, or retention marketing
• Experience designing, executing, and optimizing lifecycle campaigns across email, SMS, and other channels
• Strong analytical skills with experience building reports and tying marketing performance to business outcomes
• Ability to identify and act on new lifecycle opportunities while improving existing flows
• Experience working with cross-functional partners and communicating complex email concepts and results to non-technical audiences
• Familiarity with CRM and marketing automation platforms (Iterable preferred), as well as analytics tools (Mixpanel, Tableau, GA4)
• Work authorized in the United States and native or bilingual English proficiency

Responsibilities

• Own end-to-end lifecycle marketing for clients, alumni, and providers, designing campaigns that drive activation, engagement, and retention
• Manage and optimize all lifecycle channels (email, SMS, and future channels) with a focus on admissions and referral growth
• Audit and improve existing lifecycle flows, identifying opportunities for measurable lift across user journey
• Develop new initiatives, such as alumni referral campaigns, provider re-engagement journeys, and adherence-focused nudges
• Partner cross-functionally with Growth, Outreach, and Clinical teams to ensure messaging is aligned with admissions goals and clinical outcomes
• Manage user research and survey outreach emails, supporting insights and continuous improvement across the organization
• Build and maintain reporting dashboards to track performance of lifecycle campaigns and their impact on admissions, referrals, and retention
• Establish and run a structured experimentation framework within lifecycle marketing
• Document lifecycle playbooks and processes to create scalable, repeatable campaigns that drive long-term growth

Benefits

• Comprehensive benefits to all full-time, exempt employees
• Total target base compensation between $101,000 and $130,000 per year
• Target performance-based bonus
• Total cash compensation range, including potential bonus, between $111,000 and $143,000 per year
• Stock options and other Charlie Health-sponsored benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 11-50 employees