Lifecycle Marketing Manager

Freed

320d

About The Position

As a Senior Lifecycle Marketing Manager at Freed, you will play a vital role in formulating, leading, and executing the overall lifecycle strategy to capture trials and leads, nurture them with relevant content, and drive paid subscription growth. This role will also be instrumental in minimizing existing customer churn and ensuring a smooth customer lifecycle funnel. You will work to enhance the customer journey through engaging communications and data-driven strategies.

Requirements

• 6+ years of experience in growth or lifecycle marketing, particularly skilled in email program management; experience in the SaaS or health tech technology industry preferred.
• Deep expertise in marketing automation platforms such as Hubspot, as well as in app platforms such as Intercom, and an overall comprehensive understanding of CRM, email, and app systems.
• Strong analytical skills, with an exceptional ability to derive key insights from both quantitative and qualitative data.
• Experience in segmentation and conversion techniques; adept at quickly turning broad insights into effective actions.
• Ability to work collaboratively in a fast-paced environment.
• Skilled in project management, capable of managing multiple projects and excelling in prioritization.
• Comfort with A/B testing and experimenting with new strategies; adaptability to feedback and results.

Responsibilities

• Coordinate and manage email marketing communications, nurturing journeys, and engaging customers throughout their entire lifecycle.
• Orchestrate communications to all prospects and customers, including lead nurture campaigns, customer onboarding, upsell efforts, product launches, and more.
• Devise and execute data-informed marketing strategies across conversion, activation, retention, and expansion.
• Oversee the entire lifecycle campaign process, becoming an expert in email marketing, in-app marketing, and segmentation.
• Develop a comprehensive lifecycle journey, mapping every step of the prospect and customer experience.
• Craft nurture campaigns that boost conversion and overall engagement, including customized flows for various lead stages and customer scenarios.
• Collaborate with teams such as product marketing, growth, sales, customer success, and product management to fine-tune messaging for different stages of the customer and prospect journey.

Benefits

• Competitive salary and equity in a high-growth company
• Opportunity to make an immediate impact
• Medical, and dental vision provided for US-based employees
• Unlimited PTO
• Company-sponsored annual retreats
• A collaborative, asynchronous remote-first environment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level