Lifecycle Marketing Manager

Intuit • San Diego, CA

108d

About The Position

Intuit Academy is redefining expert readiness as a core engine of the Expert Network—delivering scalable, role-aligned training that accelerates proficiency and strengthens the expert pipeline. We're seeking a Lifecycle Marketing Manager to lead the end-to-end learner journey strategy, ensuring candidates progress seamlessly from enrollment through course completion and into Expert roles. This role is accountable for funnel conversions and learner engagement as growth levers — designing personalized journeys, orchestrating lifecycle campaigns, and embedding role-aligned readiness content. As a Lifecycle Marketing Manager, you will define the lifecycle strategy, lead cross-functional execution, and deliver measurable conversion improvements to ensure a sustainable and predictable talent pipeline that drives long-term business growth.

Requirements

• Significant experience in lifecycle, growth, or product marketing with a track record of improving funnel conversion and learner/customer engagement.
• Proven ability to design and execute end-to-end journeys that lift conversion, retention, and readiness outcomes.
• Data-driven decision-maker with strong experimentation and analytics skills.
• Comfortable owning agency partnerships (SEO, CRO, lifecycle campaigns) and holding them accountable to outcomes.
• Exceptional communication and influence skills, with the ability to secure buy-in and drive alignment among senior stakeholders and cross-functional leaders on strategic priorities.
• Demonstrated success leading complex, cross-functional initiatives with measurable business impact.

Nice To Haves

• Familiarity with credential-driven learning or workforce readiness programs.
• Experience embedding AI and adaptive personalization into lifecycle journeys.
• Strong understanding of education-to-hiring funnels or talent supply pipelines.

Responsibilities

• Own the learner lifecycle strategy across acquisition, onboarding, progression, and re-engagement.
• Align the lifecycle strategy with the broader, long-term business objectives of the Intuit Expert Network, ensuring it supports key organizational priorities.
• Accountable for journey mapping and orchestration (CJO) to reduce drop-off and improve conversion at every stage.
• Design and scale personalized lifecycle campaigns, leveraging segmentation, behavioral triggers, and AI-driven personalization.
• Champion a culture of innovation by developing breakthrough concepts for learner engagement and challenging the status quo.
• Own agency partnerships and performance, holding vendors accountable for delivering measurable conversion outcomes (email, SEO, CRO).
• Own lifecycle content strategy (emails, nurture series, readiness touchpoints) to drive engagement and measurable learner progression.
• Partner with Learning Experience Design to ensure content builds the skills and confidence needed for progression and certification.
• Co-own funnel conversion with TM/TA, ensuring learner readiness translates directly into hiring outcomes.
• Drive the strategic lifecycle roadmap, influencing product and analytics partners to secure resources and align their roadmaps against key business outcomes.
• Use analytics to identify friction points, segment opportunities, and campaign performance drivers.
• Develop and present robust, data-driven business cases to advocate for strategic investments and initiatives that improve funnel performance.
• Design, test, and scale experiments (e.g., re-engagement levers, mid-funnel nudges, progression pathways) to lift completion and conversion.
• Serve as the accountable owner for lifecycle conversions within Intuit Academy.
• Establish best practices in lifecycle marketing, mentor peers, and advance the lifecycle craft across Expert Experiences.
• Mentor and coach other team members on lifecycle best practices, elevating the craft within the broader team.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services